NEW
YORK, July 30, 2024 /PRNewswire/ -- Pacsun, the
leading authority in youth fashion, celebrated its newly released
Fall "Better in Baggy" denim campaign through two curated
experiences this past week.
On Wednesday, in partnership with Pinterest, Pacsun hosted an
intimate camp-inspired retreat in the beautiful Hudson Valley, NY,
where some of the campaign was shot and filmed. Influencers and
content creators, along with some of the campaign cast and friends
of the brand attended the overnight getaway filled with leisurely
outdoor activities, customization including denim, Pacsun swim by
the pool, live performances by Pacsun Collective artist
Ronnie Watts and a movie night.
Notable attendees included Gabrielle
Richardson, Caitlin Augusta,
Eden Masliah, Corine Collado, and more.
On Saturday, Pacsun hosted a full takeover at its Soho Flagship
store for an exciting day of consumer activities. Guests explored
the latest Fall arrivals, including the much-anticipated baggy
denim styles, while personalizing their looks at DIY and embroidery
station. The event buzzed with energy, featuring a live DJ, photo
booth, complimentary latte bar, and claw machine giveaways. It was
a fantastic way to gear up for back-to-school fashion. The first
200 guests in the door also received a complimentary pair of Reebok
shoes.
The Soho store, along with Pacsun locations nationwide,
currently feature interactive store windows mirroring large
Pitnerest boards with QR codes inviting consumers to shop Pacsun's
dedicated Fall Pinterest board.
Pacsun's new fall collection spotlights its coveted loose,
wide-leg jeans, and features an assortment of new releases from
existing partnerships and collections.
Shop the Fall 2024 new arrivals now in-stores nationwide and at
www.Pacsun.com.
Event Images can be downloaded here.
Campaign and product imagery and videos can be downloaded
here.
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SOURCE Pacsun