NORTHBROOK, Ill., July 30,
2024 /PRNewswire/ -- Hilco Consumer-Retail
(HCR) is proud to announce the acquisition of operations for
Hanes Outlet and Maidenform stores was completed on July 27, 2024. This strategic move aims to
leverage HCR's revolutionary RevUp program, which combines a
state-of-the-art Virtual Store Management platform with retail
experts. RevUp will enable us to achieve unparalleled brick and
mortar performance by focusing on our store teams' and our
customers' in-store experience. Our customers should continue to
expect great brands and great products at great values and should
also expect a new in-store experience rolled out over the coming
weeks!
HCR's priority is to retain the Hanes Outlet and Maidenform
store teams. To that end, we are eager to work with landlords to
gain their support, enabling us to maximize the size of the
go-forward chain. HCR plans to work closely with landlords to
ensure long-term success of the new enterprise. Landlords may also
reach out to HCR's dedicated landlord contact below.
Among other things, as part of this transition, HCR will
also introduce new Corporate and Operational leadership.
These HCR team members have begun reaching out to ALL store
teams to ensure clear communication and a smooth
transition.
At the center of this acquisition is HCR's RevUp program,
which combines Restore for Retail's Virtual Store Management
platform and 30+ years of retail operational expertise, putting
store teams and customers at the forefront of everything that
happens in stores. RevUp represents the synergy of purpose-built
technology, engaged people, and customer centric processes,
culminating in a comprehensive solution for retail excellence that
increases inventory turns, boosts sell-through, drives
profitability, reduces costs, and most importantly improves team
morale and customer experience.
Ian Fredericks, President and CEO of HCR, commented, "This
transaction underscores Hilco Consumer-Retail's commitment to forge
long-term partnerships built on trust, transparency, strategic
alignment, and operational excellence. We are thrilled that Hanes
selected us to continue their retail brick and mortar operations,
and we are excited to hit the ground running with the dedicated
store teams to improve our customers' experience."
Key Contacts:
- Landlords: to discuss your store(s) lease arrangements
please contact:
Dominick Keefe
Vice President, Hilco
Consumer-Retail
dkeefe@hilcoglobal.com
(847) 418-2094
- Vendors: existing and new vendors for transition details
and opportunities, please contact: Kellan Grant
Executive Vice President, Hilco
Consumer-Retail
kgrant@hilcoglobal.com
(847) 313-4779
- Media:
Karen Bubrowski
Vice President – Director of Marketing, Hilco Global
kbubrowski@hilcoglobal.com
(847) 849-2911
About Hilco Consumer-Retail: Hilco Consumer –
Retail is a trusted partner that delivers a wide range of
analytical, advisory, asset monetization, and capital investment
solutions to help define and execute non-core strategic initiatives
for our retail and consumer goods clients around the world.
Leveraging knowledge gained over more than three decades, Hilco
Consumer-Retail's activities fall into several principal categories
including Virtual Store Management Technology, Capital Solutions,
Inventory Solutions, Fixtures, Furniture and Equipment Monetization
and M&A Facilitation. Hilco Consumer-Retail
(https://hilcoglobal.com/companies/hilco-consumer-retail/) is part
of Northbrook, Illinois based
Hilco Global. At Hilco Global (https://hilcoglobal.com/), the
solutions we are able to provide can also extend to broader,
holistic packages encompassing Real Estate, Intellectual Property,
and other asset classes.
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SOURCE Hilco Consumer-Retail