St. Jude Children’s Research Hospital rated most trusted nonprofit for third year running; achieves highest trust score across all nonprofit and for-profit brands
July 30 2024 - 3:34PM
Business Wire
St. Jude Children’s Research Hospital® has been named the Most
Trusted Nonprofit in the Most Trusted Nonprofits of 2024 survey by
business intelligence company Morning Consult. St. Jude also
achieved a higher net trust score than all for-profit brands,
indicating widespread familiarity with and trust in the iconic
children’s hospital and research institution.
Morning Consult surveyed a representative sample of more than
4,000 U.S. adults across generations from Boomer, Gen X, Millennial
and Gen Z groups this year, asking respondents how much they
trusted 50 major nonprofits to do the right thing. Based on these
responses, the nonprofit brands were ranked by net trust, with St.
Jude emerging on top for the third consecutive year. Earlier this
year, Morning Consult conducted a similar study of for-profit
brands, and the St. Jude net trust score exceeded those scores,
too.
“People deserve to have the utmost trust in the organizations
they support, which is why we’re so honored and incredibly grateful
that the Morning Consult survey found St. Jude to have the highest
net trust score of any brand — not-for-profit or for-profit,” said
Richard C. Shadyac, Jr., President and CEO of ALSAC the fundraising
and awareness organization for St. Jude Children’s Research
Hospital. “This ranking represents the faith we’re so thankful to
have placed in us by dedicated supporters, some new to the St. Jude
mission and some who have been with us for decades. Thanks to them,
we are able to ensure that every child has a chance to live their
best life and celebrate every moment.”
This news follows the recent announcement that St. Jude
Children's Research Hospital has been named the top employer of
choice among Gen Z in the National Society of High School Scholars
2024 career survey (up from #2 in the previous survey conducted in
2022). The survey was answered by more 10,000 high-achieving high
school, college, and recent college graduates.
To learn about St. Jude, visit stjude.org.
About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the
world understands, treats and defeats childhood cancer and other
life-threatening diseases. Its purpose is clear: Finding cures.
Saving children.® It is the only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to
children. When St. Jude opened in 1962, childhood cancer was
largely considered incurable. Since then, St. Jude has helped push
the overall survival rate from 20% to more than 80%, and it won't
stop until no child dies from cancer. St. Jude shares the
breakthroughs it makes to help doctors and researchers at local
hospitals and cancer centers around the world improve the quality
of treatment and care for even more children. Because of generous
donors, families never receive a bill from St. Jude for treatment,
travel, housing or food, so they can focus on helping their child
live. Visit St. Jude Inspire to discover powerful St. Jude stories
of hope, strength, love and kindness. Support the St. Jude mission
by donating at stjude.org, liking St. Jude on Facebook, following
St. Jude on X, Instagram, LinkedIn and TikTok, and subscribing to
its YouTube channel.
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version on businesswire.com: https://www.businesswire.com/news/home/20240730872134/en/
Lillie Flenorl, Media Relations Advisor (901) 930-7993
lillie.flenorl@alsac.stjude.org