PARIS, July 31, 2024 /PRNewswire/ -- CJ Foods
Europe has unveiled its ambitious plans to reach €1.0 billion in
sales by 2030. This vision underscores the company's commitment to
K-food globalization in the European market and beyond, with its
iconic global brand bibigo at the forefront.
The 2024 bibigo Media Day in Paris, held on the 30th at Maison
de la Chimie, invited French and European journalists to explore
bibigo's European expansion strategies and experience the bibigo
booth at KOREA HOUSE during the Olympic Games Paris
2024.
Yujin Shin, Head of CJ Foods
France, outlined a three-pronged strategy. This strategy also
includes offering a variety of authentic K-food made with genuine
ingredients, easing trials with locally adapted flavors, and
enhancing brand awareness by maximizing consumer touchpoints.
"We have one plant in Germany
to guide all supply chains through Europe. However, we have a presence in
retailers all around the continent, including Ocado, Sainsbury's,
ASDA in the UK, and Albert Heijn,
Jumbo, Hoogvliet in the
Netherlands, and Carrefour in Belgium. With the expansion of supply chains
in Europe and negotiations
underway with major mainstream retailers in France, all European consumers should expect
to find their beloved bibigo products at their nearest store by the
end of 2024," Shin said.
Hyokyo Suh, Head of CJ Foods Europe Business, added, "Since its
establishment in 2018, CJ Foods Europe has experienced steady
growth, achieving a 66% compound annual growth rate. We attribute
this success to bibigo's commitment to product diversity and
authenticity. By offering a wide range of products and ingredients
that showcase the true essence of Korean cuisine, bibigo seamlessly
combines convenience and uncompromising quality.
Due to the global influence of K-culture such as K-pop, K-films,
and K-beauty, bibigo now has a 48.4% frozen dumpling market share
in the UK, and recently announced its entry into Oseyo, the UK's
largest Asian supermarket in the North.
The bibigo zone at KOREA HOUSE, open from July 26 to August 11, is vital to bibigo's
marketing strategy to introduce authentic Korean cuisine to
European consumers. Located in the heart of Paris, the booth is inspired by a traditional
Korean street market, or "Sijang," known for its vibrant energy and
community spirit.
"By bringing the essence of a Korean Sijang to Paris, we aim to create a platform for local
retailers and distributors to experience authentic Korean cuisine's
rich diversity and cultural significance." Visitors can enjoy a
variety of Korean street foods, including freshly prepared mandu
(Korean dumplings), jumeokbap (rice balls), tteokbokki (sweet and
spicy rice cakes), and kimchi, and participate in various
K-cultural experiences like K-beauty exhibitions and photo
sessions.
Since its establishment in 2010 by Korea's no. 1 food company,
CJ Foods, bibigo has become America's leading Korean food
brand, celebrated for its authentic and diverse culinary offerings.
As of 2023, CJ Foods' overseas sales have reached an impressive
3.6 billion euros, with Europe playing a pivotal role in its
international growth.
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