Medela Celebrates World Breastfeeding Week with Launch of Innovative Breastfeeding Solutions
August 01 2024 - 8:05AM
Medela, a leading brand in breast pump technology and breastfeeding
solutions, today announced the launch of three products designed to
enhance and simplify breastfeeding for families: Swing Maxi™
Hands-free, a smart double electric breast pump designed to make
pumping simple, intuitive and flexible for breastfeeding families;
Easy Pour Breast Milk Storage Bags, which offer an improved and
convenient solution for storing expressed breast milk; and
Ultra-breathable Disposable Nursing Pads, proven to be more
absorbent and more breathable than the leading competition.
“These products are a direct result of listening to our
customers' needs,” said Thomas Golücke, CEO of Medela. “Through
consumer testing and customer insights, we innovate to help
families meet their breastfeeding goals by ensuring they have the
best in breastfeeding support. We focus every day at Medela in
making the breastfeeding journey smoother and more efficient for
mothers, and we are especially excited to launch our new products
during World Breastfeeding Week and recognize the hard work and
dedication of breastfeeding moms across the globe.”
Swing Maxi Hands-free offers mobility without
compromise.Swing Maxi Hands-free is a wearable breast pump that
combines trusted Medela technology with the freedom to pump
wherever and whenever. The lightweight and sleek design fits in the
palm of a hand, and the pump motor can be put in a pocket or
attached to a lanyard for extra mobility. Swing Maxi Hands-free
features Medela’s patented 2-Phase Expression™ technology,
mimicking a baby’s natural sucking rhythm for comfortable and
efficient pumping. With a built-in rechargeable battery and USB
charging port, it provides up to six pumping sessions1 on a single
charge.
Additionally, Swing Maxi Hands-free comes with Medela’s wearable
Collection Cups, anatomically designed to support the lactating
breast. The transparent design ensures proper nipple placement,
preventing rubbing and allowing moms to see their milk flow. The
cups consist of only three parts and are dishwasher-safe, easy to
assemble, and lightweight for comfortable wear (weighing only
2.7oz, they are amongst the lightest available and fit comfortably
inside most nursing bras.) Swing Maxi Hands-free also offers the
flexibility to use the Collection Cups or the classic pump set with
Medela’s PersonalFit Flex™ breast shields. Both options feature
Medela’s 105-degree angle breast shield, scientifically proven to
remove more milk than traditional breast pump shields.2
To further simplify their breastfeeding experience, moms can
download the Medela Family™ App, which connects to Swing Maxi
Hands-free via Bluetooth®. The app offers personalized real-time
tracking, dashboards, science-based content and smart tools to help
parents reach their breastfeeding and pumping goals.
Easy Pour Breast Milk Storage Bags are designed to minimize
spills.Developed based on extensive customer insights from more
than 6,000 moms, the improved breast milk storage bags offer a
range of features to make breast milk storage smoother and more
efficient.
The new breast milk storage bags come with a unique design for
effortless transfer of milk, minimizing spills and waste due to the
self-standing base. Two separate openings – a wide opening for
pouring in and a separate spout for pouring out – help prevent
cross-contamination. Additionally, the new breast milk storage bags
offer an improved oxygen barrier and double-layer material for
10-times better protection, helping preserve the key nutrients
found in breast milk.
With an increased capacity of 7oz (210 ml) per bag and flat
stacking design, the new breast milk storage bags allow for more
efficient storage, saving space in the fridge or freezer.
Ultra-breathable Disposable Nursing Pads allow for maximum
absorbency.Consumer insights revealed that nursing pad
absorbency, leak-proof reliability, and discretion were most
important to moms. The new ultra-breathable disposable nursing pads
feature maximum absorbency, for up to 50-times its weight. Flexible
side leak guards help contain breast milk for extra security,
keeping mom dry and fresh for hours.
The ultra-breathable disposable nursing pads are extra-thin –
only 1.6 mm – for increased discretion. Created with a super-soft
skin-touch layer, the pads are comfortable for wear throughout the
day and night.
Get yours today.Swing Maxi Hands-free is available
through major medical suppliers that accept insurance, including 1
natural way, Aeroflow and yummy mummy. It is also available
at Amazon and is exclusively on shelves at Walmart stores in
the United States. The Easy Pour Breast Milk Storage Bags and
Ultra-breathable Disposable Nursing Pads are available through
major retailers including Amazon, Target and Walmart.
For more information, visit www.medela.com.
About Medela
Through advancing research, observing natural behavior and
listening to our customers, Medela turns science into care while
nurturing health for generations. Medela supports millions of moms,
babies, patients and healthcare professionals in more than 100
countries all over the world. As the healthcare choice for
more than 6 million hospitals and homes across the globe, Medela
provides leading research-based breast milk feeding and baby
products, healthcare solutions for hospitals, and clinical
education. Medela is dedicated to building better health outcomes,
simplifying and improving life, and developing breakthroughs that
help moms, babies and patients live their life to the fullest. For
more information, visit www.medela.com
1Average pumping session length of 15 minutes
2Sakalidis VS et al. Acta Obstet Gynecol Scand. 2020;
99(11):1561-1567 (Compared to 90-degree breast shields).
- Swing Maxi™ Hands-free
- Easy Pour Breast Milk Storage Bags
Linnay Grosche
Medela
medelateam@ogilvy.com