The Industry Leader in Professional Color
Heralds Another Year of Providing the World's #1 Demi-Permanent
Gloss, with Redken Global Ambassador Sean Godard Revealing the
Season's Hottest Color Trends
NEW
YORK, Aug. 1, 2024 /PRNewswire/ -- Redken,
the #1 Prestige Hair Brand and #1 Pro Hair Brand in the U.S.*, is
celebrating the third annual Redken National Hair Gloss Day on
August 3rd. A pioneer in
professional haircare and color, Redken's signature Shades EQ Gloss
treatment launched in 1980 and has since become the #1
demi-permanent color product globally.**
This brand-owned hair holiday aims to educate and celebrate the
incredible benefits of Redken's Shades EQ Hair Gloss salon service,
a demi-permanent liquid gloss that can refresh, condition, and
color correct in just 20 minutes. This low-maintenance gloss lasts
up to six weeks and was created to transform the health and feel of
your hair, providing a subtle touch of color while leaving hair
super shiny and conditioned. It can tone down brassy hair,
color-correct, and even add more dimension to your color. In a
$1.3 billion dollar industry, 400,000
stylists*** trust Shades EQ to deliver superior,
professional results.
On the holiday's third celebration, Redken General Manager U.S.,
Candy Gebhart, notes, "We are
thrilled to be celebrating the beauty, confidence and endlessly
versatile opportunities for self-expression that comes from fresh,
vibrant healthy hair color. With over 120 shades available and
200,000+ combinations, there is so much room for stylists and
clients alike to get creative and find the perfect, unique shade
that they love."
This year, Redken Global Ambassador Sean
Godard shares the trending shades his clients are
requesting. "Shades EQ Gloss is my tried-and-trusted for a
reason. Fall 2024 haircolor trends will be all about Lived In Color
because it's the perfect solution for low maintenance but high
impact celebrity inspired haircolor that everyone is asking for.
Trends I predict will take off this season are Lived-In Piece,
Lived-In Lights, and Lived-In Curlyage."
Breaking down these trends, Sean continues, "Lived-In Lights
is perfect for clients craving low-maintenance blonde. With this
trend, you still maintain the bright blonde, especially around the
face but have a soft transition from your natural base color. This
eliminates any harsh stripey foil lines and allows for a natural
seamless grow out resulting in a natural
color."
Sean elaborates, "Lived-In Curlyage is for all the curly
girls craving extra dimension. This high impact technique will
enhance your curl pattern, providing pops of color and texture.
This defines the voluminous shape of curly hair, giving that
sunkissed look." Sean concludes, "Lived-In Piece is the 2024
update of the Face Frame Highlight. This technique is great for
naturally dark bases because it grows out seamlessly, so you don't
have to come back to the salon as frequently for the heavy lifting
highlights."
Sean's pro-tip to clients? You can visit the salon for a Shades
EQ glossing service monthly for up to three months in between your
next highlighting service. In only 20 minutes, Shades EQ saves you
time and money while maintaining celebrity-inspired haircolor.
"The best part of these trends is to keep your hair looking
healthy, shiny and toned. Redken Shades EQ Gloss is the
answer!"
With Redken Shades EQ Gloss, professional stylists such as Sean
can effortlessly craft these personalized haircolors tailored to
each client's style. This service provides a unique opportunity to
explore new trends without long-term commitment. As a
demi-permanent hair color, the stunning results from a gloss
service are designed to last four to six weeks, making it the ideal
way to try a fresh look for the season.
In celebration of National Hair Gloss Day this year, Redken will
treat editors and influencers in New
York to complimentary gloss services at Cutler Arlo
salon.
Shades EQ Gloss is offered exclusively in Redken Salons. To
learn more about Shades EQ Gloss or to find a salon near you today,
please visit
www.Redken.com/blog/shades-eq-demi-permanent-hair-gloss.
ABOUT REDKEN 5th AVENUE NYC
For over 60 years, Redken has been a leader in the professional
salon industry, empowering professionals, and consumers to achieve
healthy hair transformations with confidence. Founded by
Paula Kent, a woman who believed in
the power of science, Redken was the first company to take a
scientific approach to hair, defined as the right balance of
protein, moisture and supported by an acidic pH, which remains the
alpha and omega of haircare to this very day. All Redken products
are made with the highest quality ingredients, and tested by salon
professionals to ensure maximum efficacy, for every hair type and
texture and every hair need. Based in New
York City, Redken supports the expertise of salon
professionals with principle-based education, cutting edge
technologies rooted in protein-science, and a portfolio of products
including Shades EQ – the #1 demi-permanent haircolor on the market
– for maximum versatility and flexibility for clients of all hair
types and hair textures. Professionals can learn more by
visiting RedkenPro.com or Instagram.com/RedkenPro. Consumers can
learn more by visiting Redken.com or
Instagram.com/Redken.
MEDIA CONTACT
REDKEN
Kyle Yurchik
kyurchik@redken.com
*Based on 2021 edition of Kline's Salon Hair Care Global
Series, among brands selling shampoos, conditioners, hair color,
hair styling and hair texturizing products.
**Kline's 2022 Professional Hair Color Market Research in 10
Countries
***Based on 2022 Shades EQ Distribution
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SOURCE Redken