Wild Planet Launches Limited Edition Wild Tuna Snack Pack in Collaboration with Simple Mills & Chosen Foods
August 01 2024 - 10:02AM
Business Wire
Leader in Sustainably Sourced Canned Seafood
Partners with Better-for-You Brands to Create the Perfect Adult-
& Kid- Approved Snacking Combination
Wild Planet, pioneer of sustainably caught canned seafood, today
announced the launch of its Limited Edition Wild Tuna Snack Pack in
partnership with two beloved, better-for-you brands, Simple Mills
and Chosen Foods. Available for a limited time on Wild Planet’s
website starting Aug. 1, the collaboration features Wild Planet’s
newest product, sustainably pole and line caught Skipjack Wild Tuna
made with tangy diced Dill Pickle, lemon juice and a hint of sea
salt. Paired with nutrient-dense Simple Mills Fine Ground Sea Salt
Almond Flour Crackers* and Chosen Foods Classic Mayo made with 100%
Pure Avocado Oil for a seriously satisfying snack or light lunch.
Consumers who have paired the delicious trio of brands together and
shared their love on social media can now enjoy them in one
convenient Pack: on-the-go, in the office, at school, or from the
comfort of their home.
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Wild Planet Launches Limited Edition Wild
Tuna Snack Pack in Collaboration with Simple Mills & Chosen
Foods (Photo: Business Wire)
“After being flooded with social media posts combining Wild
Planet, Simple Mills and Chosen Foods, it was obvious that we
needed to make this partnership a reality,” said Clint Mickel, Vice
President of Marketing. “All three brands not only boast incredible
taste, but have a profound impact on consumers’ lives and that of
the planet’s by providing the best-quality ingredients. We’re
thrilled to be teaming up with Simple Mills and Chosen Foods on
this Limited Edition Wild Tuna Snack Pack and can’t wait for
consumers to get their hands on one.”
Wild Planet is committed to respecting the planet, using
sustainability as its true north to guide every action and decision
to protect our oceans’ resources for future generations. As part of
this commitment, the brand continues to align itself with other
like-minded brands who have the desire to make a positive impact on
our planet, making the Snack Pack collaboration with Simple Mills
and Chosen Foods a natural partnership fit. Unlike other “lunch” or
“snack” kits on the market, this Limited Edition Wild Tuna Snack
Pack delivers unmatched taste and high-quality ingredients, crafted
with real foods that boast exceptional flavor. Deemed as the
perfect snack by adults and kids, the Pack sets the bar for
single-serve food options, crafted with 100% pole and line caught
protein from Wild Planet’s tuna, healthy fats from the avocado oil
in Chosen Foods’ mayo, and purposeful ingredients that advance
people and planetary health from Simple Mills’ crackers.
To honor all three brands’ commitment to sustainability, the
Pack comes conveniently packaged in a reusable, planet-friendly
bento box that can be used time and time again. Consumers can feel
good about eating for the planet in multiple ways – nourishing
their own bodies while nourishing the planet.
The Limited Edition Wild Tuna Snack Pack is available nationwide
exclusively for $5 on www.wildplanetfoods.com while supplies last.
You can also find Wild Planet’s NEW Skipjack Wild Tuna made with
tangy diced Dill Pickle at Whole Foods nationwide, as well as on
Amazon and Wild Planet’s website. To learn more about Wild Planet
and the brand’s suite of sustainably caught canned seafood
products, please visit www.wildplanetfoods.com.
About Wild Planet
Wild Planet is the first large-scale sustainably focused canned
seafood company in the country, offering a broad portfolio of
products sourced in a manner designed to preserve the delicate
marine ecosystem for future generations. Based in McKinleyville,
California, the company was founded in 2004 by seafood industry
veteran Bill Carvalho to realize his vision of bringing the highest
environmental standards to the fishing industry. Wild Planet
partners with small-scale and community fishermen who use
sustainable fishing practices such as pole & line fishing and
selective harvesting, ensuring ecologically sound methods as well
as supporting the livelihood of coastal communities. The company
has been repeatedly recognized by Greenpeace for its procurement
policies and practices, and provides guidance for corporate
environmental standards at some of the nation's most influential
grocers. For more information, visit WildPlanetFoods.com.
About Simple Mills
Founded in 2012, Simple Mills is a leading provider of
better-for-you crackers, cookies, snack bars and baking mixes made
with clean, nutrient-dense ingredients and nothing artificial,
ever. As a winner of Fast Company’s Brands That Matter for 2022 and
Fast Company’s Most Innovative Companies for 2023, the company has
disrupted center-aisle grocery categories to become the #1 baking
mix brand, #1 cracker brand, #1 cookie brand in the natural
channel1 with distribution in over 30,000 stores nationwide. Its
mission is to revolutionize the way food is made to nourish people
and the planet. For more information, visit
www.simplemills.com.
About Chosen Foods
Chosen Foods, America’s #1 Avocado Oil and Avocado Oil Spray2,
is always 100% pure, made with good fats from avocados, has a
neutral taste, and is great for high-heat cooking (up to 500°F).
Chosen Foods Avocado Oil is a versatile cooking staple and kitchen
must-have that is great for general cooking, grilling, baking and
more. The brand also makes additional pantry staples made with 100%
pure avocado oil including: mayo, salad dressings, dip &
drizzle sauces, and chocolate hazelnut spread. Learn more at
www.chosenfoods.com/
*While Simple Mills Almond Flour Crackers are Gluten-Free,
Grain-Free, Corn Free and Vegan, they contain almonds and are made
on a line that also contains tree nuts and milk.
- SPINS Data, $ Sales, Latest 52 Weeks Ending 12/31/23
- Sales Data MULO L52W end 04/21/2024
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Nikole Norin Rachel Kay Public Relations, A FINN Partners
Company Nikole.norin@finnpartners.com