CINCINNATI, Aug. 1, 2024 /PRNewswire/ -- Hyperquake, the
independent creative strategy, branding and experience design
agency, today announced the launch of a vital new component to its
award-winning offerings. Building upon its world-class pillars
uniting the company's expertise in Innovation, Brand, Experiences,
and Growth Marketing, Hyperquake is now offering far-ranging
Sustainability-focused development services to optimize its
clients' present and future business operations.
To lead this area, Hyperquake has hired Thomas Federl as its Chief Sustainability
Officer. Over the past several years, Federl engaged Hyperquake to
help conceive and develop his foundational efforts for both Calavo
Growers and Castellini Group. The success of those campaigns, which
primarily focused on mission-essential activities including
environmental, social, and governance (ESG) issues, set the course
for today's groundbreaking launch.
"In my roles as head of communications and marketing for several
global companies, Hyperquake was one of many agencies I contracted
to help orchestrate and maximize all the extremely complex business
matters related to sustainability," Federl began. "Simply put, in
every engagement, Hyperquake over-delivered on expectations.
"Given Hyperquake's sustained growth – and its ever-expanding
expertise and success building ambitious brands and experiences –
this new offering is our next logical chapter," Federl continued.
"We are taking the term 'sustainability' quite literally, as in,
'How healthy is the business in all aspects of its operations to
provide the best conditions for longevity?' In that context,
defining a company's take on sustainability is a mission-critical
first step in achieving profitability, and in building long-term
success. We are ready to help our clients improve their business
metrics, increase their relevance, and where it makes sense, secure
vital new roles in a world that is changing faster than ever."
As confirmed by Hyperquake's CEO Colin
Crotty, under Federl's vision and direction, the firm has
forged a proprietary approach to helping companies holistically
develop their "sustainability" strategy. By his account, even
before taking on matters related to ESG, it focuses squarely on
bottom lines.
"In partnership with our sibling management consultancy Several
Thousand Alliance (STA), Hyperquake is uniquely positioned in its
ability to support companies and brands in building bespoke
sustainability strategies that address foundational business
imperatives as well as ESG and climate impact," he said.
With its full slate of graduated service offerings that
systematically move from assessments into strategy development and
on into guided action, Hyperquake's expertise simplifies the
process of intelligently addressing the complexities of this
realm.
"Starting now," Crotty continued, "Thomas and our Sustainability
team members are here to help future-proof our clients' businesses.
Identifying and providing solutions to any and all people, product
and process challenges, our goal is to get our clients' businesses
running on all cylinders, so that together, we can make the world a
better place."
To learn more about Hyperquake's Sustainability Practice, please
visit https://www.hyperquake.com.
About Hyperquake
Hyperquake is an independent creative
strategy, branding and experience design marketing agency founded
in 1986. With locations in Cincinnati, Salt
Lake City and Brooklyn,
Hyperquake builds ambitious brands and experiences for those eager
to activate a vision. Hyperquake specializes in strategic
innovation, branded experiences and scaling organizations for
growth, working with companies ranging from small startups to
global enterprise. For more information, visit
https://www.hyperquake.com.
NOTE TO EDITORS: Image to accompany this story here:
https://darnellworks.com/hq/sustain.htm
Contact:
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Roger Darnell
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DWA for Hyperquake
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(+)1.828.773.4410
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rd@darnellworks.com
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SOURCE Hyperquake