Fit Butters To Launch Fruity PEBBLES™ and Cocoa PEBBLES™
Cashew Butters
MINNEAPOLIS, Aug. 5, 2024 /PRNewswire/ -- Fit Butters,
known for its premium and decadent nut butters that satisfy sweet
tooth cravings, worked with the masterminds at Post Consumer Brands
to come up with something cereasly delicious. Fruity and
Cocoa PEBBLES™ cereals have been making mornings fun for kids and
kids-at-heart for over 50 years, and now, Fit Butters is
welcoming Fred and Barney to the nut butter aisle. Officially
licensed from Warner Bros. Discovery Global Consumer Products.
It's never nuts to combine two individually delicious products
to create a rock-solid partnership. Fit Butters' creamy
cashew nut butter paired with PEBBLES™ cereal is nostalgic and
delivers dino-mite flavors. With seven grams of complete protein
per serving, Fit Butters x PEBBLES™ is made with premium
whey protein and coconut oil to provide healthy fats and a
decadent, low-sugar nut butter. Perfect with fruit, rice cakes,
pancakes, or straight from the spoon, Fit Butters x Fruity
PEBBLES™ bursts with citrus and berry flavors, while chocolate
lovers will go cocoa for the rich blend of cocoa and vanilla in
Fit Butters x Cocoa PEBBLES™.
"I grew up on Fruity and Cocoa PEBBLES™," said Ryan Bucki, Co-Founder and CEO of Fit
Butters. "To be able to partner with Post Consumer Brands and
combine the iconic PEBBLES™ flavors with the nutritional and
functional benefits of Fit Butters as the category's first
authentic licensed product is truly a special feeling."
"We're thrilled to extend PEBBLES™ cereals iconic flavors to a
new category," said Leah Broeders,
Head of Licensing at Post. "Fit Butters' innovative approach
to nut butters aligns perfectly with the fun and playful spirit of
PEBBLES™, making this collaboration a great way for fans to enjoy
their favorite cereal in a new, exciting format."
Fit Butters x PEBBLES™ is available at Publix, Hy-Vee,
and Lunds & Byerlys, and online at FitButters.com, Amazon, and
TikTok Shop. To learn more about Fit Butters, visit
www.fitbutters.com.
About Fit Butters
Fit Butters are dessert-flavored,
healthy nut butters made in small batches using a unique blend of
dry roasted nuts, whey or plant-based protein, coconut oil, and
real inclusions. Fit Butters were created for athletes, kids, moms,
dads, or anyone trying to live a healthier lifestyle. Whether
you're trying to curb your sweet tooth, get more healthy fats into
your diet, or are just tired of boring, plain nut butters, Fit
Butters were created for you. Fit Butters can be found at more than
4,000 retail locations nationwide, online at FitButters.com,
Amazon.com and Walmart.com.
About PEBBLES™
PEBBLES™ cereal is a timeless breakfast
classic that families have enjoyed for 50 years. Launched in 1971
after Post secured licensing rights from Hanna-Barbera, PEBBLES™
cereal was the first brand ever created around a TV show character.
One of the most revered cartoons of all time, "The Flintstones"
aired on prime-time television from 1960 to 1966, and the
characters have returned in countless specials and films. The
cereal was named for Fred and Wilma Flintstone's daughter Pebbles.
For more information on PEBBLES™ cereal, visit
postpebblescereal.com.
About Warner Bros. Consumer Products
Warner Bros.
Discovery Global Consumer Products (WBDGCP), part of Warner Bros.
Discovery's Revenue & Strategy division, extends the company's
powerful portfolio of entertainment brands and franchises into the
lives of fans around the world. WBDGCP partners with best-in-class
licensees globally on award-winning toy, fashion, home décor and
publishing programs inspired by the biggest franchises from Warner
Bros.' film, television, animation, and games studios, HBO,
Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and
more. With innovative global licensing and merchandising programs,
retail initiatives, and promotional partnerships, WBDGCP is one of
the leading licensing and retail merchandising organizations in the
world.
THE FLINTSTONES and all related characters and elements
copyright and trademark Hanna-Barbera. (s24)
MEDIA CONTACTS
Alessandra
Luckey / Carissa Bass
818-478-0530
381214@email4pr.com
www.startrco.com
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SOURCE Fit Butters