Seasoned Executive Appointed to Head Product
Management
NEW
YORK, Aug. 6, 2024 /PRNewswire/
-- PebblePost, the originator and leader of Programmatic
Direct Mail, named Amit Nigam as
Senior Vice President of Product. In this role, he will lead the
company's efforts creating the next generation of data-driven
marketing.
Amit will help us unlock the full power of
our data to enhance existing PebblePost solutions and expand into
new areas.
"Amit joins us at an exciting time for PebblePost and the brands
we serve," said Jacob Ross,
PebblePost's CEO. "Leading marketers trust us to enable successful
marketing programs in the Programmatic Direct Mail (PDM) channel we
pioneered. By virtue of the unique PebblePost solution, we help
them build sustainable growth strategies relevant to consumers and
generate exceptional returns for those brands. Amit will help us
unlock the full power of our data to enhance existing PebblePost
solutions and expand into new areas. I couldn't be more excited to
have him on the team."
Nigam is a 15-year veteran of marketing and advertising with a
track record of success and innovation. Prior to PebblePost, he was
Vice President of Product at Beachfront, a leading ad platform
built for convergent TV and streaming. Before that, he held
leadership roles at Perion and Eyeview. He will play a key role as
PebblePost brings new solutions and expands to new markets, all
while building on the company's long track record of success with
hundreds of leading brands.
"It's clear that PDM is a source of consistent performance for
marketers looking to drive incremental conversion," Nigam said. "I
am excited to contribute to PebblePost's effort to continue
enhancing this capability and broadening the scope and scale of our
solutions to provide marketers with greater opportunities to
maximize the value of their most important asset, their knowledge
of their customers."
Positioned to Take Advantage of the New Era of
Marketing
While digital budgets have eclipsed traditional budgets, the
industry is grappling with challenges. Consumers are increasingly
experiencing ad fatigue, digital targeting, and measurement issues
that have impacted marketers' success, and the range of choices for
marketers is more complex than ever before.
"PebblePost has always focused on the fundamentals: reaching
consumers in the moments that matter and driving results with the
highest levels of accuracy and intelligence," Ross said. "We are
exceptionally positioned for the next marketing era in which
first-party data, driving and measuring real outcomes across
offline and online experiences, will be central to marketer
success."
The fuel for all of this is high-quality data direct from the
source—not cookies or third-party aggregation. This is why
PebblePost is able to drive exceptional brand performance.
According to the company, this approach results in a 50% better
conversion rate for brands versus targeting an audience provided by
a third-party data aggregator.
About PebblePost
PebblePost is the industry leader in
next-generation addressable marketing, enabling brands to engage
decision-ready consumers across the online and offline moments that
matter to drive measurable performance everywhere. The company
helps hundreds of leading brands power profitable growth by
engaging people at home with timely, relevant, Programmatic Direct
Mail. The shared first-party data managed by PebblePost enables
marketers to significantly improve the performance of their
omnichannel strategy by boosting conversion rates by as much as
134% and delivering 5-50X ROAS throughout the consumer lifecycle.
PebblePost partners with leading brands to help them achieve
consistently exceptional results. For more information, please
visit www.pebblepost.com.
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SOURCE PebblePost