G2 Appoints Tim Sanders as VP of Research Insights
August 06 2024 - 9:45AM
Business Wire
Best-selling author, Harvard fellow, former
Yahoo and Upwork executive to drive G2’s market leadership in
data-driven insights on the B2B software landscape
G2, the world’s largest and most trusted software marketplace,
today announced Tim Sanders has joined the company as VP of
Research Insights. In this role, he will serve as an evangelist for
G2, specifically bringing to market the latest B2B software trends
based on data from the company’s own marketplace.
“G2 has an unmatched depth and breadth of data on the world of
B2B software,” said Godard Abel, CEO and co-founder of G2.
“With more than 2.5 million verified reviews, 90 million annual
visitors researching on G2.com, and 180,000+ software products and
services listed, there’s a treasure trove of insights to tap into.
With Tim’s deep experience and expertise in analyzing data to
reveal trends, he will be an ambassador for the G2 brand – helping
all stakeholders across the SaaS ecosystem understand what’s
actually happening in the market today to inform their
strategies.”
Sanders brings 25 years of experience to G2 from leading
brands including Upwork and Yahoo
Sanders comes to G2 from Upwork, the world’s work marketplace
used by 30% of the Fortune 100. There, he served as VP of Client
Strategy, focused on driving a customer-centric approach to help
businesses solve their talent gap problems, with an emphasis on
digital transformation.
In 2024, he was appointed Executive Fellow at the Digital Data
Design Institute at Harvard. In this role, he enables researchers
to deliver executive insights that drive adoption of AI and data
centric business decisions.
Previously, Sanders was Chief Solutions Officer and a leadership
coach at Yahoo, where he served as Yahoo's lead go-to-market (GTM)
evangelist for its digital marketing business. The ValueLab group
he founded and led there also produced research on industries,
digital advertising effectiveness, search-data-as-predictor, and
online promotions. Before Yahoo, he was an early-stage member of
Mark Cuban's broadcast.com, and a faculty member of the Global
Institute of Leadership Development.
“It’s been fascinating to observe the software landscape expand
and evolve over the last two decades. Today, it’s a particularly
exciting time amid the AI boom,” said Tim Sanders, VP of
Research Insights at G2. “When it comes to high quality data
that not only informs the world of B2B software, but also has the
ability to fuel exponential leaps in go-to-market efficiencies, no
one has more of it than G2. And what makes this data unique is its
roots in authentic customer feedback and real-time buyer behavior.
In my new role at G2, I’m looking forward to leaning on my
experience as a technology innovator and consultant to reveal
powerful insights that will help businesses make smarter, more
strategic decisions to power their success.”
A top-rated keynote speaker, best-selling author, and
management consultant
Sanders is the author of five books, including the New York
Times bestseller "Love Is the Killer App: How to Win Business and
Influence Friends." He has also served as Chairperson for private
equity's most important events over the last few years. As a guest
keynote speaker, Sanders shares insights on artificial
intelligence, digital transformation, collaboration, and change
management topics.
Through his own research-based consultancy, Deeper Media,
Sanders has worked with leading global brands such as Farmers
Insurance, Cox Media Group, and Raytheon.
About G2
G2 is the world's largest and most trusted software marketplace.
More than 90 million people annually — including employees at all
Fortune 500 companies — use G2 to make smarter software decisions
based on authentic peer reviews. Thousands of software and services
companies of all sizes partner with G2 to build their reputation
and grow their business — including Salesforce, HubSpot, Zoom, and
Adobe. To learn more about where you go for software, visit
www.g2.com and follow us on LinkedIn.
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Media Contact Jenny Gardynski at G2 jgardynski@g2.com or
press@g2.com