LONDON, Aug. 7, 2024
/PRNewswire/ -- Four in five British holiday makers (80%) think
some European holiday hotspots will be too hot to visit within the
next five years, as climate change and extreme weather threatens to
change tomorrow's tourism map of Europe.
The new InsureandGo study asked a representative sample of 2,000
adults to reflect on their future holiday choices, based on the
extreme weather they had experienced first-hand over the last few
summers. This July, four in five Brits (80%) named one or more
European countries that they think will be too hot to visit in five
years' time – and this is a rise on 71% who cited extreme weather
concerns this time last year.
The European countries that people think will be too hot to
visit for a summer holiday by 2029 comprised of: Greece 48%, Turkey 45%, Spain 44%, Cyprus 40%, Italy 28%, Portugal 27% and Malta 23%.
First-hand holiday experiences of the impact of climate
change:
In addition to people's concern over rising temperatures, the
majority of UK holidaymakers have, in recent years, experienced the
effects of climate change first-hand when overseas on holiday. This
trend is also on the rise - up from 78% in summer 2022 to 85% this
July.
Hotter temperatures (45%), poor air quality (26%), and plastic
waste or litter on beaches (28%) have been most commonly
experienced first-hand on holiday, the new research indicates
there are year-on-year rises across the board.
While a record number of Brits are firmly planning to have a
getaway abroad in the months ahead (83%), the cumulative impact of
three summers of extreme heat is beginning to impact holidaymaker
choices and their preparation before going overseas. Many
holiday makers said they would now:
- check the small print on their travel insurance documents to
check the detail of what's covered and the terms for cancellation
(18%);
- research what the temperatures are likely to be for the
destination they're considering (17%);
- research hotel facilities – e.g. air conditioning
(16%);
- stay at a better quality resort/hotel that will have safety
protocols for an emergency situation (13%).
Garry Nelson Head of Corporate
Affairs at InsureandGo commented: "Most people are
pushing forward with their much-needed summer holidays. This summer
looks set to be another busy year at the usual southern
Mediterranean hotspots. But there are clear signs that things could
be about to change longer-term. Thousands of people have
experienced extreme weather during their summer breaks in recent
years and it's becoming clear that this is becoming an annual
occurrence. At InsureandGo, we want to help people go abroad
without the doubt. We would encourage people to do their
destination research before they fly off and also to check what
their travel insurance covers in terms of cancellation and medical
cover for those with pre-existing conditions."
To discover more about InsureandGo,
visit: InsureandGo.com
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