The heritage mountaineering equipment brand partners with the
Swiss operator and investor to support the development and
expansion of its business.
AOSTA, Italy, Aug. 8, 2024 /PRNewswire/ -- Grivel, the renowned
Italian mountaineering equipment brand with a 200-year legacy,
proudly announces that it has entered a strategic partnership with
Midi Management, an operating and investment firm specializing in
category-defining consumer products. The partnership is designed to
accelerate growth through selective international expansion,
product development and innovation. Grivel will continue to serve
the mountaineering and climbing market with a focus on improving
the practitioner's experience while preserving the brand's over 200
years of heritage. This strategy will be supported by an improved
operational backbone and additional talents led by Oliviero Gobbi, who is retaining all his shares
and will continue as CEO of the Company. The investment sees Midi
Management take a majority stake in the business.
Oliviero Gobbi, CEO of Grivel,
said: "We are very excited to strategically partner with Midi
Management, with whom we share the same passion and ambition. We
have developed together a growth and product expansion plan that
will hit the ground in the next few months."
Midi Management was advised by Gianni & Origoni and
KPMG.
Additional terms of the deal were not disclosed.
About Grivel
Grivel, founded in 1818 at the foot of Mont Blanc, is a world
leader in manufacturing technical mountain and climbing equipment.
Rooted in a rich heritage and driven by innovation, Grivel is
headquartered in the Aosta Valley, Italy with a strong global presence and
representation. For more information on Grivel, please visit the
website: www.grivel.com
About Midi Management
Midi Management is a Switzerland based investment company
established in 2017. The company invests in category-defining, high
growth consumer brands with a focus on outdoor and modern luxury
brands highly connected to their consumers. Midi Management
provides growth capital, strategic guidance and operational
expertise to empower founders and management teams to reach their
full potential. For more information on Midi Management, please
visit the website: www.midimanagement.com
Media Contact
info@grivel.com
info@midimanagement.com
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