Colton Underwood joins WhiteFlag
as Chief Community Officer, enhancing peer-to-peer mental health
support and awareness.
MYRTLE
BEACH, S.C., Aug. 8, 2024
/PRNewswire-PRWeb/ -- WhiteFlag, the innovative free mental health
app that anonymously connects users to peers who have faced
similar challenges, is excited to announce the appointment of
Colton Underwood to the critical
role of Chief Community Officer.
"As someone who had to lean on their peers
through my mental health journey, I know the importance of having
peer support. To be working with a company like WhiteFlag and to be
joining the team is so exciting and a true honor." - Colton Underwood
WhiteFlag proudly welcomes Colton
Underwood, known for his roles on ABC's "The
Bachelor'' and Netflix's "Coming Out Colton," as well as his
background as a former NFL player and mental health advocate,
to its leadership team. Underwood will play a pivotal role in
advancing WhiteFlag's mission to break the stigma surrounding
mental health and make support accessible to everyone.
"I'm thrilled to join WhiteFlag as the Chief Community Officer.
Everything WhiteFlag stands for aligns with my personal
journey and values. As someone who relied heavily on peer
support during my own mental health challenges, it is a
game-changer. My goal is to bridge our communities, raise
awareness about the WhiteFlag app, and encourage people to
seek peer-to-peer support," says Underwood.
In his new role, Underwood will serve as a public face of
WhiteFlag, representing the organization at events,
conferences, media appearances, and on social media. He will be at
the forefront of the company's mission to connect and support
individuals facing mental health challenges, leveraging his
over 2 million followers across all social media platforms to
extend WhiteFlag's reach.
Underwood's focus will be on creating mental health-related
content to be shared on his social media channels and across
WhiteFlag's platforms, driving engagement and awareness.
"As Chief Community Officer, Colton
Underwood will be instrumental in shaping WhiteFlag's future
by fostering a supportive, engaged, and resilient community
dedicated to mental health advocacy and support. His
leadership and vision are essential to advancing our mission
and making a tangible difference in our growing community,"
says Jonny McCoy, CEO
and Co-founder of WhiteFlag.
WhiteFlag's mission is particularly crucial in light of the
loneliness epidemic. Research shows that 1 out of 2 people
will experience measurable levels of loneliness this year, a crisis
that has been declared a pandemic by the U.S. Surgeon General.
The addition of Underwood to the team means that millions more
people who need support will learn about the WhiteFlag resource
and, upon downloading, will feel some instant relief from their
mental health symptoms and a reduction in their feelings of
loneliness.
About WhiteFlag
WhiteFlag is a free, anonymous, peer-to-peer mental health app
that connects individuals seeking support with those who wish
to offer it. The app offers a safe and supportive
community where users can share their struggles and receive
encouragement and advice from peers who have faced similar
challenges. With a mission to break the stigma surrounding mental
health, WhiteFlag aims to make mental health support accessible to
everyone.
WhiteFlag has been recognized by Fast Company's World Changing
Ideas award and has achieved over 150,000 downloads. The
organization has raised $3 million in
funding and has additional high profile team members like All
Pro NFL player Justin Simmons and
actor and Green Beret Nate Boyer supporting the cause.
About Colton Underwood
Colton Underwood, a renowned
television personality, New York Times
best-selling author, and former NFL player, has made
significant strides as an advocate for mental health and
the LGBTQIA+ community. After retiring from football due to
injuries, Colton founded The Colton Underwood Legacy
Foundation, focusing on mental health support for collegiate
athletes.
Underwood gained widespread recognition as a contestant on "The
Bachelorette" and "Bachelor in Paradise," eventually becoming
the lead on "The Bachelor." His journey continued with
the Netflix series "Coming Out Colton," where he shared his
personal story of coming out as gay, promoting acceptance and
understanding.
Colton has been featured in major media outlets such as People
Magazine, US Weekly, USA Today, and Men's Health, and has
appeared on the Today Show. He has used his platform to raise
awareness about mental health issues. As WhiteFlag's Chief
Community Officer, Colton leverages his experiences and
visibility to foster a supportive and inclusive
community, promoting acceptance and mental health awareness
through various initiatives and public appearances.
For more details and to view Underwood's content, follow
@WhiteFlagapp and Colton Underwood on social media.
Media Contact
Kyleigh
Leist, WhiteFlag App, Inc., 1 (248) 860-9757,
kyleigh@whiteflagapp.com, https://www.whiteflagapp.com/
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SOURCE WhiteFlag App, Inc.