COPENHAGEN, Denmark,
Aug. 9, 2024 /PRNewswire/ -- Buldak,
the globally beloved spicy noodle brand of Samyang Foods,
successfully held an exciting ferry event on August 8, 2024, to celebrate its triumphant
return to Denmark. Following
a ban imposed by the Danish Veterinary and Food Administration
(DVFM) on June 11, three popular
products—3X Spicy, 2X Spicy and Hot Chicken Stew were recalled.
Since then, two of those products, 2X Spicy and Hot Chicken Stew,
were subsequently reintroduced into the market after the ban was
lifted on July 15. This allowed
Buldak to reclaim its spot in the hearts (and spice cabinets) of
Danish consumers.
The ferry event was a celebration of resilience and community.
The temporary ban captured global attention and Buldak wanted
to turn this challenge into an opportunity to thank loyal fans in
Denmark. Connecting with them in
new ways and celebrating the spicy flavors. Turning a regulatory
challenge into a marketing opportunity, the brand exemplified its
core identity of tenacity and creativity.
The event, named "Buldak Spicy Ferry," took place at
Copenhagen's harbor from
4 PM to 8 PM local time. The
specially wrapped Buldak ferry was designed to catch the attention
of the Danish people. Setting sail from Copenhagen's harbor, the ferry proudly
declared such messages as, "We are back. Thank you for your
support, Denmark. We are hotter
than ever. For the Vikings who can handle the spice."
Buldak's iconic mascot, Hochi, made a dramatic entrance at the
port. Celebrating the return of the spicy noodles, the mascot waved
a giant flag to mark this bold occasion. Hochi distributed samples
of 2X Spicy and Hot Chicken Stew to the delight of participants
waiting at the port.
In response to the excitement surrounding its return, Buldak
held an online raffle one week prior to the event, attracting
thousands of registered fans eager to participate in this
long-awaited celebration. From these enthusiastic applicants, 120
lucky influencers and consumers were selected to join the unique
party on the ferry. The event offered a vibrant atmosphere with
various activities such as airbrush and henna tattoos, a DJ booth
playing "Spicy Music" and a dance floor to keep spirits high.
A "Buldak Buffet" was also set up, allowing guests to freely
experience popular Buldak noodle dishes, including those recently
reintroduced. Thoughtfully, the buffet also offered a variety of
beverages, carefully paired for spice enthusiasts of all levels to
fully enjoy the celebration of Buldak's triumphant return to
Denmark.
"We are thrilled with the turnout and the positive energy from
our loyal fans and influencers who joined us in this celebration,"
said Euiri Choi, Head of Brand at Samyang Foods. "This event was
not just about food; it was a celebration of community, flavor and
the passion we all share for spice. We are grateful for the
collaboration and guidance we received from the DVFM throughout
this process."
Participants enjoyed the beautiful Copenhagen coastline while indulging in
Buldak's signature dishes and relished the return of the spicy.
Attendees also received special Buldak merchandise and products,
ensuring that the flavors continue to inspire culinary creativity
long after the event.
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