Chantecaille is excited to announce its new domestic partnership
with Tmall, China's leading online
retail platform. This collaboration brings the brand's efficacious
botanically based skincare and cosmetics products to a broader
audience, enhancing Chantecaille's presence in the Chinese
market.
NEW
YORK, Aug. 9, 2024 /PRNewswire/ -- Chantecaille,
a globally renowned luxury skincare and cosmetics brand, known for
efficacious botanical formulas, is thrilled to announce its
expanded distribution with Tmall, China's leading e-commerce platform. This
collaboration marks a significant milestone in Chantecaille's
mission to bring high-quality, botanically inspired beauty products
to a broader audience, solidifying its presence in the Chinese
market. To expand the reach and connect with Chinese consumer,
Chantecaille will also host pop-up experience in Shanghai's landmark Xintiandi, the 'Maison
Chantecaille' to immerse consumers in its 'Beauty with Impact'
ethos.
Chantecaille is celebrated for its commitment to sustainable
practices, innovative formulas, and the use of naturally
derived ingredients with proven results that are supported by
third-party testing. Founded by Sylvie
Chantecaille, the brand has consistently prioritized the
creation of products that blend scientific advancements with the
power of nature. Following its acquisition by Beiersdorf in
February 2022, the brand is
accelerating its global reach through several market
expansions.
"Tmall offers a seamless shopping experience and unparalleled
reach for Chantecaille's innovative beauty. The new market opening
strengthens Chantecaille's position in China, bolstering our commitment to the
Chinese consumer," said Vincent Warnery, Chief Executive Officer of
Beiersdorf. "The partnership with Tmall enables Chantecaille to
leverage the platform's extensive reach and sophisticated
e-commerce capabilities, ensuring that Chinese consumers can easily
access the brand's luxurious product offerings."
Tmall, a subsidiary of Alibaba Group, is a premier online
marketplace that provides consumers with a reliable and convenient
shopping experience. With a dedicated Chantecaille domestic
flagship store on Tmall, customers will now have access to a wide
range of the brand's products, including its iconic skincare and
makeup collections. This online store will feature detailed product
information, exclusive offers, and tailored recommendations to
enhance the shopping experience.
"We believe there are consumers across China who have appetite for luxuriously clean
beauty, which is what makes Chantecaille so unique," said
Emily Coleman, Chief Executive
Officer of Chantecaille. "Under our 'Beauty with Impact' ethos,
they will have greater access to our high-performance botanically
powered skincare & makeup formulations which remain
cruelty-free and vegan-friendly. Tmall is the perfect partner to
help us reach those new consumers, not only from a reach
perspective, but because they are also dedicated to quality and
customer satisfaction."
Chantecaille is not only committed to delivering exceptional
beauty products but also to supporting conservation of wild species
and spaces. The brand's philanthropic initiatives have raised
awareness and funds for 34 conservation organizations worldwide to
date. By expanding its presence in China through Tmall, Chantecaille aims to
continue its mission of beauty with impact on a global scale.
Chantecaille will continue to create products that are cruelty free
and vegan friendly.
To mark this significant milestone, Chantecaille will also host
an exclusive pop-up experience, 'Maison Chantecaille' in
Shanghai's prestigious Xintiandi.
The Chantecaille pop-up, a first-of-its-kind for the brand, will
provide Chinese consumers with an exceptional opportunity to
explore and purchase Chantecaille products in an immersive,
luxurious setting. Visitors will have the chance to learn more
about Chantecaille's commitment to natural and botanical
ingredients and enjoy a highly curated environment that celebrates
the brand's iconic offerings.
Following this initial pop-up, Chantecaille will extend the
'Maison Chantecaille' experience with a three-month commercial
pop-up in Shanghai. This extended
activation invites luxury skincare and makeup enthusiasts to
immerse themselves in Chantecaille's sophisticated world of
luxurious botanical beauty.
"We are incredibly excited to bring Chantecaille closer to our
Chinese consumers through our Tmall partnership and these immersive
pop-up experiences," said Patricia
Ho, Asia General Manager of Chantecaille. "Our pop-ups in
Shanghai will offer a unique and
engaging way for consumers to discover our products, learn about
our brand's ethos, and enjoy a luxurious in-person shopping
experience."
About Chantecaille
Chantecaille, an efficacious, botanical luxury skincare and
cosmetics brand was founded by Sylvie
Chantecaille. Acquired by Beiersdorf in 2022, the prestige
brand is known for its high-performance botanical formulas and
offers a range of products that combine nature's best ingredients
with cutting-edge technology. Chantecaille is committed to raising
awareness for and supporting environmental conservation through
partnerships with non-profit organizations around the globe.
About Tmall
Tmall is a leading online retail platform operated by Alibaba
Group. It provides a trusted and engaging shopping experience for
consumers and offers a wide range of high-quality products from
both international and domestic brands. Tmall's advanced technology
and robust logistics network ensure a seamless shopping experience
for customers across China.
For more information, please visit chantecaille.com.
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SOURCE Chantecaille Beaute Inc.