Ingredient Innovator Introduces Multi-Faceted
Product Development Campaign to Empower Supplement, Food &
Beverage Companies in Delivering Next-Gen Concepts and a Better
Consumer Experience
MORRISTOWN, N.J., Aug. 12,
2024 /PRNewswire/ -- At the 2024 Nutrition Business
Journal Summit in Rancho
Palos Verdes, California, PLT Health Solutions unveiled a
business initiative designed to support what the company identifies
as one of the major opportunities for its supplement, food and
beverage customers: innovation. Called Differentiate Different™,
the initiative focuses on the range of resources that PLT has put
in place to empower disruptive, experiential consumer product
development, including gold standard clinical science, unique
ingredient and formulation concepts, compelling consumer product
messaging, and regulatory and sustainability expertise. At the NBJ
Summit, PLT showcased product concepts and sponsored event
activities that invited attendees to think differently about
innovation, focusing on energy, exercise recovery and sleep
quality.
According to Devin Stagg, Chief
Operating Officer for PLT Health Solutions, the company's efforts
behind supporting consumer product innovation come from years of
experience as a leading new product development support partner.
"The drive for product innovation is intense and global. A 2022
report by McKinsey stated that by 2026, more than 50% of global
revenues would come from products and services that didn't exist
then. At the Summit, Nutrition Business Journal reported that 38%
of supplement consumers started taking supplements within the last
two years. At PLT, our goal is to support our customers with the
tools to empower new product development," he said. In today's
health and wellness market, we know these things: consumers read
labels, they do the research, they value the promise of branded
ingredients in their health and wellness products, and they want
fast-acting, experiential, step-change solutions. Our new
ingredient development process and the support services we provide
are aimed at helping our customers deliver an experience to
consumers and win in competitive markets," he added.
A reputation as a leading partner for consumer product
development.
For decades, PLT has been working alongside the
product development teams of some of the world's leading consumer
product companies. It starts with understanding their needs, goals
and aspirations as part of the company's own ingredient development
process and extends through the development of scientific
validation and consumer messaging. The company invests in people
with specialized expertise in all phases of the consumer product
development process. PLT's expertise has:
- Powered the best-selling joint health brand in the world
- Designed scientific studies and market messaging for some of
the world's fastest growing weight management brands.
- Participated in over 200 scientific studies on
natural ingredients supporting human health & wellness (with
more than 20 studies in the R&D pipeline)
- Created approaches that cut new product development time by a
year
- Advanced the cognitive health market with a portfolio of 8
ingredients addressing a broad range of needs, backed by clinical
science
- Guided and supported customers' regulatory efforts in over 30
countries
- Conducted consumer research that has developed compelling new
ways to differentiate products to gain or defend market share
Differentiate Different: Market-ready ingredients &
technologies
According to Steve
Fink, PLT's Vice President of Marketing, ingredients that
don't meet standards for quality, scientific support,
sustainability or compelling messaging aren't a solution at all.
They can tie up resources and reduce speed-to-market. "PLT's goal
is to deliver buttoned-up, ready-to-go ingredient solutions from
Day One. Proof of identity, traceability, quality control,
sustainability and scientifically substantiated efficacy are no
longer just nice to have – they are must-haves," he said. "We want
our customers to trust the way forward. Differentiate Different
means that behind every ingredient solution at PLT is a narrative
that our customers can leverage with consumers. We aim to build the
pillars of that narrative from the ground up. We dig into origin
stories, evolution and quality of the science, and tie in our
ingredients' wider benefits such as ingredient identity,
sustainability, purity, and quality so that by including us, our
customers' products stand out and disrupt the market," he
added.
For more information or to schedule an Innovation Seminar
with PLT, visit www.plthealth.com.
About PLT Health Solutions
Headquartered in Morristown,
NJ, USA, PLT Health Solutions is a trusted discoverer,
developer, and marketer of high-quality, scientifically supported
ingredients that enhance health and functionality. As a leading
ingredients innovator, PLT's global network of strategic
partnerships provides unique access to impactful solutions. By
delivering an unsurpassed mix of expertise, resources, and service,
PLT is committed to helping both its strategic partners and valued
customers grow.
Media
Contact: Mark Falconer
Sciencewerks, LLC E-mail: 381677@email4pr.com
201-615-9203
|
Company
Contact:
Steve Fink, Vice President, Marketing
PLT Health Solutions, Inc.
E-mail: 381677@email4pr.com
|
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SOURCE PLT Health Solutions