- Coast-to-coast tour celebrates Toyota's 60 years in
Canada
- 20 different Toyota models will be featured over the 9,000km
drive
ST.
JOHN'S, NL, Aug. 12,
2024 /CNW/ - Toyota is celebrating its
60th anniversary in Canada this year, and they're kicking it off
today with a coast-to-coast road trip. The 9,000km drive will make
stops in every province to highlight some of the key people,
locations and stories from throughout the company's six decades in
Canada.
"In Japanese culture, a person's 60th birthday is
known as 'Kanreki' and represents a 'rebirth' – an opportunity to
reflect on one's life, take stock of the present, and prepare for
the future," said Stephen Beatty,
Corporate Secretary at Toyota Canada. "As Toyota marks its
60th year in Canada,
our cross-Canada road trip will do just that, while also taking
time to recognize the many Canadians who have contributed to the
company's success – including the country's best dealer network,
thousands of team members, tens of thousands of people who've
worked for our suppliers and partners, and millions of loyal,
enthusiastic Toyota drivers from coast to coast to coast."
Toyota Canada's Kanreki Tour
starts today at Canada's Eastern
"Mile 0" in St. John's,
Newfoundland, and will end on August
30 at Canada's Western
"Mile 0" in Victoria, British
Columbia. Participants will be driving the route in six
stages:
- Stage 1 – St. John's to
Halifax (via Newfoundland & Nova Scotia) - August
12-14
- Stage 2 – Halifax to Montréal
(via PEI, New Brunswick &
Quebec) - August 15-17
- Stage 3 – Montréal to North
Bay (via Quebec &
Ontario) - August 18-20
- Stage 4 – North Bay to
Winnipeg (via Ontario & Manitoba) - August
21-23
- Stage 5 – Winnipeg to
Calgary (via Saskatchewan & Alberta) - August
24-26
- Stage 6 – Calgary to
Victoria (via Alberta & British Columbia) - August 27-30
Throughout the journey, the participants will drive vehicles
from across Toyota's full line-up of products. From coupes and
sedans, to hatchbacks and crossovers, to SUVs, minivans, and pickup
trucks, they'll use 20 different models Toyota currently sells in
Canada – most of them electrified
- to get them across the country, including:
- bZ4X
- Camry
- Corolla
- Corolla Cross
- Crown
- Crown Signia
- Grand Highlander
- GR86
- GR Corolla
- GR Supra
- Highlander
- Land Cruiser
- Mirai
- Prius
- Prius Prime
- RAV4
- Sienna
- Tacoma
- Tundra
- Venza
Get more information about Toyota's 60 years in
Canada – as well as regular
updates and images from the cross-country 60th
anniversary drive - at media.toyota.ca/kanreki
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor
of Toyota and Lexus vehicles. Toyota has sold over six million
vehicles in Canada through a
national network of 287 Toyota and Lexus dealerships. Toyota is
dedicated to bringing safety, quality, dependability and
reliability to the vehicles Canadians drive and the service they
receive. TCI's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in
Clarington and Vancouver. Toyota also operates two
manufacturing facilities in Canada. Having produced more than 11 million
vehicles, popular Canadian models built at these facilities include
Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid,
as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has
sold more than 20 million electrified vehicles worldwide and is the
number one seller of electrified vehicles in Canada.
SOURCE Toyota Canada Inc.