Four Peaks Brewing and Bad Birdie expands
following success in Arizona
TEMPE,
Ariz., Aug. 12, 2024 /PRNewswire/ -- This
year Bad Birdie, the bold and disruptive golf apparel brand, and
Four Peaks Brewing, Arizona's #1
craft brewery, created a drinkable, year-round beer, aptly named
Bad Birdie Juicy Golden Ale. The collaboration
brought a burst of energy through its trendy apparel, golf
accessories and impressive beer sales throughout Arizona. This fall, Four Peaks is expanding
Bad Birdie Juicy Golden Ale across the Southwest with
distribution and availability beyond Arizona, beginning in Nevada, Palm
Springs, California and New
Mexico.
Bad Birdie Juicy Golden Ale is bold and crisp with a touch of
juicy flavor to match the bold personality of Bad Birdie. At 5%
ABV, this delicious beer captures the essence of a perfect day on
the course and keeps you cool in the sun.
"We got together with the Bad Birdie team, and had a vision:
blend the quality and heritage of Four Peaks Brewing with the bold
style of Bad Birdie golf apparel. We wanted to connect two iconic
brands in a genuine way," says Trevor
Needle, Marketing Director at Four Peaks Brewing. "The
launch of the Bad Birdie Juicy Golden Ale has been absolutely
amazing, we can't thank the community enough for their
response."
Bad Birdie Juicy Golden Ale saw immediate success after its
launch earlier this year—becoming a Top 5 selling craft product in
volume in the entire state of Arizona (Circana, AZ Volume, L4W ending
7/7/24).
"We teamed up with Four Peaks to craft a beer that is perfect
for golf, on and off the course," says Bad Birdie CEO and Founder
Jason Richardson. "It's easy to
drink, and I won't lie, you're probably going to want to have more
than one during your round."
Bad Birdie's collection of the collab golf apparel, inspired by
the Bad Birdie Juicy Golden Ale, is available in earthy colorways
of greens, blues and creams. The limited-edition apparel is
available at Shop.Fourpeaks.com. Buy the beer now with
Instacart, or find out where it's available at FourPeaks.com.
About Four Peaks: Four Peaks Brewing has defined
craft beer in the Southwest since its founding in 1996. Four
Peaks' brands are currently available in Arizona, New
Mexico, Nevada,
California, Colorado, Utah and Texas. Learn more
at fourpeaks.com or
follow @fourpeaksbrew on Instagram.
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SOURCE Four Peaks Brewing Co.