HEVĒ, part of INVNT GROUP, announced the launch of 5-hour
ENERGY's
® latest campaign, ‘Summer of NO
FOMO.’ With only weeks from agency selection to campaign launch,
HEVĒ established a strategic position that combats everyone’s
biggest fear, FOMO (Fear of Missing Out), by encouraging them to
“Take Your Shot” for #NoFomoSummer, without lacking energy or
motivation.
The lively campaign is designed to energize the brand's
repositioning through a robust content plan, creator
collaborations, events, and more. The campaign launched across
Men’s Journal, The Street, Parade, Athlon Sports, Surfer,
TransWorld Skateboarding, The Spun, Powder, Snowboarder, and more
to deliver to Active Lifestyle & Adventure Enthusiasts. HEVE
also brought 5-hour ENERGY® to life at various events
throughout the summer, including ATX TV Festival,
multiple Savage Races, Snappy Invitational, and the
upcoming z100 Summer Bash with Teddy Swims, Shaboozey, BIA,
Mark Ambor, and Alex Warren at Hudson Yards, in New York City.
HEVĒ is an award-winning studio (Telly Awards, Hermes
Creative Awards, Shorty Awards) strategizing, designing and
producing campaigns. In addition to being the Agency of Record
(AOR) for SHRM (Society of Human Resources Management), HEVĒ has
delivered content campaigns for Lamborghini, FOX, Sports
Illustrated, Purina Pro Plan, NFL, Captain Morgan, TIME,
PatientPoint, L’Oréal, BlackRock and more.
5-hour ENERGY® ‘Summer of NO FOMO ’ Campaign
Highlights:
- Strategy: HEVĒ, in collaboration with The Arena
Group and Weber Shandwick, spearheaded 5-hour
ENERGY's® "Summer of NO FOMO" campaign, inspiring
people to take their shot at a Summer of No FOMO.
- Creative: Through loud and lively creative, vibrant
visuals, the campaign is boosting brand visibility and engagement,
capturing the essence of a fun, energetic summer.
- Design: The brand guide blended hand-written text
with retro-modern photography, merging nostalgic charm with modern
summer energy. This dynamic narrative infused a human touch into
the core of FOMO.
- Content Production: To appeal to the adventure
enthusiast, HEVĒ produced 3 spots in 3 consecutive days featuring
Surfing, Skateboarding, Mountain Biking coupled with a 7-part
branded content series distributed through The Arena Group
amounting in over 30 videos.
- Experiential: Throughout the summer, HEVĒ is
elevating the campaign's reach by physically bringing this “NO
FOMO” feeling to life across multiple experiential events,
including a series of Savage Races, Golf Tournaments, and
Festivals.
- Creator Collaborations: HEVĒ is partnering with 30+
creators to produce raw, social-first content highlighting 5-hour
ENERGY® as the liquid motivation that takes them out of
a mundane situation by giving them the energy to do what they love.
Whether its Skateboarding with Johnny
Ringer and Jason Park, or summer skiing with Alex
Hackel and Bruce Oldham our creators bring the
energy with a hilarious spin.
Chris Hercik, CEO of HEVĒ, shared: “We can all
relate to the “feeling of missing out.” By tapping into that human
nature, 5-hour ENERGY® and HEVĒ are challenging all
summer enthusiasts and adventurers to ‘Take Your Shot’! By weaving
stories, experiences, and summer aspirations we are building a
renewed level of engagement and loyalty with the OG’s of Energy
shots. The 5-hour ENERGY® ‘Summer of NO FOMO’ campaign is
about living life to the fullest, providing you with the energy and
a little liquid motivation so you never miss out on what could be a
lasting memory this summer.”
Jeff Sigouin, President and COO of Living
Essentials, LLC, makers of 5-hour ENERGY® added:
“Partnering with HEVĒ for the 'Summer of NO FOMO' campaign has
brought fresh energy to our brand. Their creative concepts and
audience engagement strategies have given us a new perspective on
reaching our consumers. Their speed to market on design and content
production is unmatched and allowed us to launch in 4 weeks from
creative approval to airing live. We're eager to see how this
campaign unfolds and connects with people throughout the
summer."
The ‘Summer of NO FOMO’ campaign underscores HEVĒ’s commitment
to producing creative content that hits the brand objectives and
resonates deeply with audiences. This campaign marks a significant
step in redefining engagement for 5-hour ENERGY®, bringing
new energy and excitement to consumers everywhere.
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ABOUT HEVĒ
HEVĒ is a creative agency and production studio heavy with
impact, to carry your BrandStory forward. As part of INVNT GROUP™,
HEVĒ believes Great Stories Carry Great Weight because
your story weighs more than it ever did before. Led by CEO, Chris
Hercik, HEVĒ is known for notable campaigns across creative,
production and experiences. For more information
visit www.HEVEstudios.com
ABOUT 5-hour ENERGY®
Since launching in 2004, the 5-hour ENERGY® brand has evolved
into a long-trusted line of products meant to get people through
whatever each day brings. From its iconic shot size to a 16-oz
carbonated drink, the brand has become a household staple for its
ability to help you feel alert and get back on track. Find more
information about 5-hour ENERGY® products, which are widely
available in convenience, grocery, retail, club stores, and online
outlets, at 5hourenergy.com.
ABOUT INVNT GROUP™
INVNT GROUP™ represents a growing portfolio of complementary
disciplines designed to help forward-thinking brands and
organizations everywhere, impact the audiences that matter,
anywhere. Headed by President and CEO, Scott Cullather, INVNT GROUP
amplifies globally with offices in New York (HQ), Sydney, London,
Singapore, Dubai, San Francisco, Stockholm, Mumbai, Detroit, and
Washington D.C. The GROUP consists of the founding, live brand
storytelling agency, INVNT; production studio & creative
agency, HEVĒ; live events for colleges and universities, INVNT
Higher Ed; digital innovation agency, INVNT.ATOM; and live
entertainment production company, ITP Live. For more information
visit: www.invntgroup.com.
- 5-Hour Energy ‘Summer of NO FOMO’ Campaign
- 5-Hour Energy ‘Summer of NO FOMO’ Campaign
Joelle Mefford
HEVE
jmefford@hevestudios.com
Dana Eble
5-hour ENERGY®
dana.eble@newsmakersmedia.com
Jhonathan Mendez de Leon
INVNT GROUP
jmendezdeleon@invnt.com