GenAI Leader's
Motivation AI Platform Recognized For Creating Content
That Drives Customer Engagement and Revenue
NEW
YORK, Aug. 15, 2024 /PRNewswire/
-- Persado, the Motivation Artificial Intelligence (AI)
company, has been named the winner of the 7th annual MarTech
Breakthrough Awards in the Email Marketing Innovation category.
Using the Persado Motivation AI platform, banks, credit card
issuers, retailers, and travel brands enjoy productivity,
compliance, and performance—including 40% average improvement in
email engagement, stemming from AI-generated content that
outperforms copy created by humans or other large language models
(LLMs) 96% of the time.
The MarTech Breakthrough Awards received 4,000 nominations
across 135 categories, averaging 30 nominations per category.
Persado won the Email Marketing Innovation award based on judges'
assessment of the platform's innovation, ease of use, performance,
functionality, value, and impact.
"The advent of GenAI has made marketers more productive, but
it's also led to consumers receiving a daunting number of email
messages from brands every day," said Assaf
Baciu, Co-Founder and President at Persado. "Persado engages
3 of 4 U.S. consumers every year across our customer base, enabling
our customers to apply the platform's insights to break through
digital noise and drive better engagement and experiences
throughout journeys—from customer acquisition or onboarding, to
cross-sell of products and services, or even retention or payment
campaigns."
Persado is an innovative and strategic companion for Chief
Digital Marketers, P&L owners, and other leaders across
industries. The platform's AI-driven content generation is grounded
in a specialized knowledge base that uses advanced machine
learning, natural language processing (NLP), and deep learning
transformer models to understand customer intent—supercharging
personalized content creation and improving performance throughout
the customer journey.
Motivation AI enables digital marketers to automate generation
of relevant, compliant, and personalized email content proven to
better drive customer action at scale. The platform continuously
measures the success of each message element, including emotions
(such as excitement, exclusivity, achievement, or other
emotions) associated with certain words, tone, audience, and
channel context, refining campaign content and speeding execution
by up to 80%. Marketers simply configure a journey and receive
unlimited personal experiences for a campaign, along with thousands
of experiments—all seamlessly connected to your martech stack to
drive 43% more conversions, on average.
In July, Persado released new segment capabilities, which
provide digital marketers with a series of pre-built customer
segments. For more information about Persado enterprise AI
solutions, visit https://www.persado.com/product/platform/
About Persado
Persado Motivation AI is trained on a specialized dataset of
real interaction and transaction data from 1.2 billion consumers
that measure and refine language, emotional response, and
engagement. The company's enterprise generative AI is trained on
more than 100 billion digital business language impressions across
industries, enabling marketers to motivate customers and drive
significant business value. Many of the world's largest brands,
including 8 of 10 largest US banks and myriad iconic brands, rely
on Persado to engage customers across email, web, SMS, social, and
push notifications. Customers such as Ally
Bank, Dropbox, JP Morgan Chase, Kate
Spade, Marks & Spencer, and Verizon, rely on Persado to
engage and convert customers throughout their journey, from
acquisition to loyalty.
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SOURCE Persado Inc.