From a babymoon to a surprise engagement, Taco
Bell Rewards Members created a whole new way to Live Más during a
weekend of early retirement
TLDR:
- Hundreds of fans from over 20 states traveled to San Diego for a one-of-a-kind Taco Bell
experience – early retirement at The Cantinas.
- Early retirees spent their weekend Living Más on
the pickleball courts, thrifting limited-edition merch and creating
Taco Bell memories to last a lifetime – including an epic
proposal.
- Post event assets from The Cantinas can be found here.
IRVINE,
Calif., Aug. 19, 2024 /PRNewswire/ -- Hundreds of
Taco Bell fans from over 20 states gathered in sunny San Diego for a weekend of senior-inspired fun
at The Cantinas early retirement community. From dominating
pickleball courts, and sound baths before 8
p.m. bedtimes, to a surprise proposal and babymoon, the
behind-the-scenes moments of early retirement were truly
unforgettable.
Early Retirees Stole the Show
Best Surprise - James
and Caroline, California
After a perfect day relaxing
in retiree paradise, James popped the big question, asking Caroline
to be his forever Taco Bell on the terrace Sunday night and she
said yes! The happy couple traveled from the Los Angeles area to enjoy a leisurely weekend
bonding over all things Taco Bell.
Best Dressed – Kenny, California
The Cantinas Sundries shop featured 500 uniquely thrifted pieces of
vintage clothing from thrift stores across the country with custom
'The Cantinas' embroidery and patches. Kenny was clearly voted
"best dressed" throughout the weekend with taco-inspired sets and
hot-sauce necklaces.
Biggest Gamer – Ethan, Florida
From first time players to wannabe pros, Pickleball tournaments
brought out the best gamers in every retiree. One edged out the
competition and closed down the courts claiming the championship
title and bragging rights. Ethan is a Taco Bell Superfan who
previously cancelled his five-year anniversary trip to Prague to experience the Taco Bell Hotel.
Winning BIG at Bingo
T-A-C-O or B-I-N-G-O? Hosted by the Slow Roasted Seniors
(Retirement House) fans cashed in on cheesy, crunchy, crispy
prizes left and right, including vintage merch, limited-edition
memorabilia, pickleball sets, and six fans received free Taco Bell
for a year in the form of one $500
Taco Bell gift card each.
#1 Taco Bell Fan – Tim, California
A Taco Bell aficionado like no other. While all attendees were Taco
Bells fans, one stood out among the rest. Enter, Tim who trekked to
his local Taco Bell to get his favorite taco for 97 straight days
and couldn't miss out on the once-in-a-lifetime experience of The
Cantinas.
Most Likely to Travel for Cantina Chicken – Christine and
Patton, Arizona
Over 200
early retirees traveled across the country, from over 20 states to
join us for a weekend of leisure! Christine and Patton road tripped
from Arizona to enjoy the taste of
early retirement. "We're such big fans. We drove in from
Arizona just for this and made a
weekend out of it. Our weekly Friday date night is going to our
local Taco Bell, getting our favorites and then retire early. The
Cantinas is so us," shared Christine and Patton.
Non-Stop Senior-Inspired Fun
Ring, ring – the Cantinas
Confessionals gave early retirees the chance to spill the tea and
confess the hottest things seen and heard. Listen for yourself
here for some extra FIRE! commentary from the weekend.
Live Más Today and Tomorrow
When it comes to Live Más, there are no rules – only
a dedication to breaking boundaries. Taco Bell's on the hunt for
the next wave of die-hard fans, taking inspiration straight from
the fans who get it, whether it's creating an early retirement
community or something even wilder.
Being a Taco Bell Rewards Member is the only way to access
exclusive offers, experiences and opportunities dropping weekly*.
Previous in-app Tuesday Drops have included access to concert
tickets, exclusive merch, swag giveaways, fan-favorite food deals
and more.
About Taco Bell Corp.
For more than 61 years, Bell has brought innovative, craveable
Mexican-inspired food to the masses, and was recently recognized as
one of Fast Company's World's Most Innovative Companies, one of
TIME's Most Influential Companies, and Nation's Restaurant
News' Brand Icon. For more information about Taco Bell, visit
our website at www.TacoBell.com, our Newsroom at
www.TacoBell.com/news, or check
out www.TacoBell.com/popular-links. You can also stay up to
date on all things Taco Bell by following us on LinkedIn, TikTok,
X (formerly Twitter), Instagram, Facebook and by
subscribing to our YouTube channel.
* Taco Bell Rewards program is available at
participating US locations and subject to terms and conditions:
ta.co/terms.
Jacqueline Cisneros – Taco Bell
Corp.
Jacqueline.Cisneros@yum.com
Aubree Schipp – Edelman
Aubree.Schipp@edleman.com
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SOURCE Taco Bell Corp.