Researchers at Brooklyn College and
University of Notre Dame to lead
study's development
WASHINGTON, Aug. 20,
2024 /PRNewswire-PRWeb/ -- SPRHRA (Superhera) is
proud to announce its new Female Athlete Performance and Well-Being
Study in partnership with anthropologists Katie Rose Hejtmanek of Brooklyn College, CUNY and Cara Ocobock of the
University of Notre Dame to better
understand how sportswear impacts performance, health, and
mentality.
"We hope this survey can help inform us on
how to put female athletes, their performance, and their well-being
first," - SPRHRA Founder and former Division I soccer player,
Marina Paul.
This survey-based study will gather valuable insights into how
elite female athletes think and feel about, and perform in their
sportswear. With a significant majority of female athletes feeling
uncomfortable, restricted, and inhibited by their uniforms,
according to prior research conducted by SPRHRA, this new study
aims to revolutionize the future of elite female athletic gear and
thus improve athletes' performance, comfort, and well-being.
Hejtmanek is a cultural anthropologist who studies cultures and
processes of self-transformation such as female empowerment through
strength sports and salvation through fitness regimens. She is a
professor of anthropology and the Faculty Athletics Representative
at Brooklyn College, and is a world and
national champion in masters weightlifting.
Ocobock, an associate professor of anthropology at Notre Dame, is a human biologist who studies the
physiological changes of humans in extreme conditions such as
extreme cold or extreme levels of physical activity. Her research
at the intersection of anthropology and sports has involved work
with marathoners, hockey players, track and field athletes, and
powerlifters, and she is currently developing a new research
program on the anthropology of strength sports.
The scholars first collaborated on a COVID-19 research project
investigating mental health, well-being, and exercise impacts
during stay-at-home orders and gym closures. The present
collaboration provides Hejtmanek and Ocobock with continued
opportunity to see their research have real-life impacts on female
athletes.
Additional development of the study comes from two female
experts across elite women's athletics and women's sports:
Marina Paul, Founder of SPRHRA and a
former Division I soccer player, and Raquel
Braun, Chief Growth Officer at SPRHRA and thought leader
across women's sports and sports business. Their contributions
serve as a continuation to further SPRHRA's mission to create
elite-level sportswear based on female athletes' direct input so it
fits right, improves their health, and gives them the freedom to
perform.
"I've interviewed hundreds of female athletes to build our
sportswear, and I hear and see the negative impact that sportswear
can have on them," says SPRHRA Founder and former Division I soccer
player, Marina Paul. "We hope this
survey can help inform us on how to put female athletes, their
performance, and their well-being first."
The study is now open for voluntary participation to women ages
18 and up here, where full terms and conditions can be found.
"Dr. Hejtmanek and I are excited to engage in this research
together in order to better understand how female athletes think
about their sportswear and how they perform in it," Ocobock says.
"We are hopeful that the participants in this survey will help give
us a much better understanding of female athletes' bodies in
sports."
About SPRHRA
SPRHRA is on a mission to create a community, brand, and apparel
line that gives female athletes the freedom to perform. Inspired by
Founder Marina Paul's playing career
when she realized a gap in sports apparel for female athletes,
Marina wanted to curate female athlete apparel towards an
unprecedented quartet: high-performance, precision, swagger, and
freedom for female athletes' bodies. All SPRHRA pieces are built
based on female athletes' feedback, optimized for their bodies
specifically, made with Super Graphene Fabric that is tough enough
for sports yet exceptionally gentle on bodies, and sustainably made
in Los Angeles, CA.
Website: sprhra.com/
IG: instagram.com/sprhra_/
Media Contact
Sydney Kuhn, RAGDOLL PR, 1
4154975122 1, info@ragdollpr.com
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