Hobonichi Dominates the World of Planning and
Journaling
TOKYO, Aug. 23, 2024 /PRNewswire/ -- Hobonichi is
thrilled to unveil its highly anticipated 2025 lineup, set to
launch on September 1, 2024. The
Hobonichi Techo, the brand's beloved Japanese planner, is
experiencing a surge in global popularity. The 2024 edition has
sold over 900,000 units across more than 100 countries and regions,
marking a 30% year-over-year (YOY) increase in global sales. On
social media, Hobonichi enthusiasts have cultivated a community
where users share their planner and journaling pages daily, leading
to posts tagged with "#hobonichi" to double YOY.
https://www.1101.com/store/techo/en/
*Data compared 2023/09 – 2024/05 vs. 2022/09 – 2023/05.
English Planners Are Available!
Hobonichi is proud to offer English versions in 7 out of their
24 planner types, including the popular one-page-per-day format in
A5 and A6 sizes and its weekly planner type. The planner's key
features are its 180-degree lay-flat binding that ensures
effortless writing and its use of the renowned Tomoe River Paper,
which is known for its ultra-thin yet sturdy quality.
Over 350 New Items for the 2025 Edition, Including Planners
and Stationery!
The highly anticipated annual product launch for the Hobonichi
Techo includes new designs and unique collaborations with artists
and brands that appeal to a wide range of users. Highlights for the
2025 edition include a third-year collaboration with "ONE PIECE
magazine," as well as other popular collaborations with
illustrators Hiroko Kubotta and Yumi Kitagishi. Further included
are old woodblock print designs selected from Bijutsukai and
Shin-Bijutsukai that were published during the Meiji period
(1868–1912).
Where to Buy?
The official Hobonichi Store website is the primary source for
purchasing the full range of products. The website offers shopping
in local currencies, multiple payment methods, and free shipping on
orders above a certain amount. Furthermore, Hobonichi provides
all-inclusive prices in various countries, covering customs,
duties, and taxes. Hobonichi products are also available through
local sales channels, including Amazon, stationery shops, and
bookstores. For more information, please visit Hobonichi's "Where
to Buy" page.
About Hobonichi Co., Ltd.
Founded by copywriter Shigesato Itoi in 1998, Hobo Nikkan Itoi
Shinbun, also known as "Hobonichi," is a website that offers a
variety of free, original content that includes interviews, essays,
and live blogs. Along with the Hobonichi Techo, Hobonichi also
sells original lifestyle products.
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