- Emerging toy market with enormous growth potential
- Great support from exhibitors and visitors
NUREMBERG, Germany, Aug. 26,
2024 /CNW/ -- It is the leading B2B trade fair for
the Indian toy industry: Kids India. The event, which will be held
from 12 to 14 September at the ultra-modern Jio World
Convention Centre in Mumbai, has a
special presence. Not only is it celebrating its tenth birthday,
but it is also taking place at the perfect time – all the signs
around the Indian industry are pointing to growth. Kids
India is organised by
Spielwarenmesse India Pvt. Ltd., a subsidiary of the world market
leader Spielwarenmesse eG, and the Indo-German Chamber of Commerce,
and is supported by other strong partners.
High market relevance
"We launched the event in 2013
recognizing the immense potential of the Indian market and the
demand for a world-class trade show", explains Christian Ulrich, Spokesperson of the Executive
Board at Spielwarenmesse eG. Over the past decade, Kids India has
attracted top brands, including global giants like Hasbro, Disney
and Mattel. The exhibitors will once again be presenting a wide
range of products – from educational STEM toys (on the topics of
science, technology, engineering and mathematics) and board games
to traditional wooden toys, plush toys, cutting-edge innovations,
stationery, creative articles, baby products, licensed products and
sports goods. "Kids India has always been a pivotal platform for
Indian manufacturers to showcase their innovative products and
connect with key players in the industry", says Manish Kukreja, President of The All India Toy
Manufacturers' Association (TAITMA). With India's toy market projected to grow at a CAGR
of 15% over the next five years, he believes this event is crucial
in driving that growth and enhancing its global presence. The huge
increase is due to various government initiatives to boost exports
and strengthen the domestic market. Vivek
Jhangiani, Director TAITMA, Director ICTI (International
Council of Toy Industries) and Chairperson of the FICCI (Federation
of Indian Chambers of Commerce & Industry) Toy Committee, adds:
"This year, as Kids India continues to set the standard for
excellence in quality and innovation, we are proud to stand behind
an event that not only promotes the highest standards but also
supports the growth of both established brands and emerging
start-ups. We look forward to another successful edition that will
undoubtedly drive forward the future of our industry."
Key platform
Major associations such as the Sports
Goods Export Promotion Council (SGEPC) and TAITMA – the leading
association of Indian toy manufacturers – are behind the event. The
fair is also endorsed by the Ministry of Small & Medium
Enterprises (MSME), providing added benefits to participating
companies. Last year's fair welcomed 160 exhibitors and over 5,000
high-quality trade visitors from 35 countries. With confirmations
from hundreds of international buyers and leading retailers,
including lead sourcing teams from Walmart, Toys 'R' Us, Amazon,
Flipkart, DMart, Firstcry, and Hamleys, Kids India is poised to
provide invaluable exposure for the Indian toy industry, helping
local companies break into global markets and connect with
previously inaccessible buyers. The fair also features a
high-quality conference programme, addressing critical topics such
as the challenges faced by toy manufacturers in India and strategies to boost exports and
achieve international distribution. "With the marketing expertise
of Spielwarenmesse, which has over 70 years of successful presence
in the toy industry, Kids India is your gateway to the world's
biggest toy network", says Christian
Ulrich in conclusion. The 'Hosted Buyers Program' enables
interested international visitors to experience the trade fair live
in a timely and cost-effective manner: The SGEPC will reimburse
flight costs for those travelling on 11 September. The package also
includes two nights' accommodation in a 5-star hotel in
Mumbai. The application form for
this limited offer is available on the Kids India website.
Spielwarenmesse India Pvt. Ltd.
On 1 April 2016, Spielwarenmesse eG opened
Spielwarenmesse India Pvt. Ltd. in New
Delhi, a subsidiary in one of the world's most important
growth markets. The company is responsible for organising the trade
fair called Kids India, held annually in Mumbai since 2013.
Spielwarenmesse eG
The multifaceted positioning
and international orientation of Spielwarenmesse eG
is representative of the toy sector and other consumer goods
markets. With its legal structure as a cooperative, the business is
unique among trade fair companies and is highly successful. Its
60-member team operates from the 'ToyCity' of
Nuremberg and is supported by representatives in over 100
countries. Its portfolio includes two major global fairs:
the Spielwarenmesse in Nuremberg is the lead
international event for the B2B sector, as is SPIEL
in Essen for
the B2C field. To these can be added Kids India in Mumbai and the World of Toys
by Spielwarenmesse trade fair programme, which opens up
new markets for manufacturers through joint activities in
Hong Kong, Tokyo and New York. The Company's own
subsidiaries in the key locations of China and India ensure that appropriate
expertise is available locally. With its accumulated knowledge and
global network, the trade fair producer is becoming an ever
stronger initiator and groundbreaker in the industry's
issues and trends. The most recent example of this is
BRANDmate in Offenbach, which casts an
unconventional and future-directed spotlight on the topic of
licensing and partnerships. With its combination of events and
online activities, Spielwarenmesse eG
(www.spielwarenmesse-eg.de) is active all year
round.
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SOURCE Spielwarenmesse eG