BERLIN, Sept. 9, 2024 /PRNewswire/ -- At IFA 2024,
TCL, a leading global technology brand, continued to demonstrate
its commitment to innovation and sustainability. Marking its 14th
consecutive year of participation at the event, TCL expanded its
presence to feature its two prominent brand initiatives,
TCLGreen and TCLArt, capturing significant attention
and acclaim during the exhibition.
Highlighting TCLGreen: A Commitment to a Sustainable
Future
TCLGreen, a global brand initiative dedicated to fostering a
greener planet, was prominently showcased at IFA 2024. This
campaign promotes green products, green industries, green
manufacturing, green finance, and green values. The exhibition
featured a unique blend of sustainable art installations and
innovative clean energy solutions.
A key highlight was the TCLGreen sculpture, which was initially
introduced in Roseto degli Abruzzi,
Italy, and has since received international recognition,
including a Golden A' Design Award in Circular Economy and
Regenerative Design, and a Red Dot Design Award for Brands and
Communication Design. Crafted from over 1,000 upcycled electronic
circuit boards provided by TCL, the sculpture symbolizes the
company's dedication to recycling and sustainability. It integrates
AI systems and photovoltaic panels to convert daylight into
nighttime illumination, combining technology with environmental
responsibility.
In 2023, TCL further demonstrated its commitment to sustainable
development by implementing 857 energy efficiency projects, earning
National Green Factory Status for 15 sites, saving 668 million kWh
of energy, and reducing carbon emissions by over 343,000 tons. TCL
also received the prestigious EcoVadis 2024 Gold Award for its
consistent sustainable practices.
TCLArt: Bridging Technology and Creativity
TCLArt, launched by TCL in 2024, aims to make art more
accessible through the power of technology. Using innovative
display technology, TCLArt supports the development of art,
enhances its societal value, and inspires creativity worldwide. At
IFA 2024, TCLArt presented various experiences that seamlessly
blended technology with artistic expression.
Among the highlights were the TCL A300 Series NXTFRAME TVs,
which combine elegant design with advanced technology. These
televisions feature TCL CSOT's latest AG
POL technology, which reduces glare and reflections through
advanced surface treatment of the screen's polarizer layer,
offering a high haze anti-glare effect that is more friendly to the
eyes. The high refresh rate ensures smooth motion and low power
consumption, making them ideal for high-performance displays.
Additionally, the A300 Series NXTFRAME TVs includes AI-powered art
creation capabilities, enabling users to generate custom art pieces
in just three seconds by selecting a few keywords.
Looking Ahead: Building a Sustainable and Connected Future
with Advanced Technology
Looking ahead, TCL aims to accelerate its vision of leading the
way in delivering intelligent technology solutions that enhance
everyday life globally. Through brand initiatives like
TCLGreen and TCLArt, TCL continues to integrate sustainability,
innovation, and cultural enrichment into its global approach.
TCL, which stands for "The Creative Life," embodies creativity
in every aspect of life. Guided by its brand strategy, "Be Global,
Be Caring, Be Tech," TCL is dedicated to delivering smart
technology solutions that enhance customer experiences.
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