Sellers' deep expertise in demand generation, digital
marketing, and brand positioning will further propel Avalara's
worldwide market position in tax compliance automation
DURHAM, N.C., Sept. 9, 2024 /PRNewswire/ -- Avalara, Inc., a
leading provider of tax compliance automation software for
businesses of all sizes, today announced Kevin Sellers has been named Executive Vice
President, Chief Marketing Officer.
Sellers brings more than 25 years of broad-based global
marketing expertise to Avalara with a proven track record of
driving growth and relevance for world-class brands and moving
buyers to action. As CMO of Avalara, Sellers will be responsible
for all aspects of marketing including driving demand generation,
digital marketing, brand identity, partner marketing, product
marketing, prospect marketing, and corporate communications.
"We're delighted to welcome a proven marketer like Kevin Sellers to Avalara," said Kimberly Deobald, Chief Revenue Officer at
Avalara. "Kevin brings decades of go-to-market marketing
expertise from global technology players and has incredible
branding and storytelling skills that will benefit Avalara in our
next phase of growth."
Prior to Avalara, Sellers has held CMO positions at Ping
Identity and Avnet and spent more than 20 years at Intel in various
global marketing and investor relations leadership roles. He holds
a bachelor's degree in finance and an MBA from Brigham Young University.
The appointment of Sellers follows the April 2024 announcement of Ross Tennenbaum as the company's President,
responsible for driving company-wide improvements and ensuring the
success of every Avalara customer around the globe.
About Avalara
Avalara makes tax compliance faster,
easier, more accurate, reliable, and valuable for 41,000+ business
and government customers in over 75 countries. Tax compliance
automation software solutions from Avalara leverage 1,200+ signed
partner integrations across leading ecommerce, ERP, and other
billing systems to power tax calculations, document management, tax
return filing, and tax content access. Visit avalara.com to
improve your compliance journey.
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