The independent media agency continues to utilize
personalized, localized media plans to attract top brands and
organizations
CHICAGO, Sept. 9,
2024 /PRNewswire/ -- NOVUS, the independent media
planning and buying agency, announced today that they have been
selected as the Media Agency of Record by DePaul University in Chicago, IL. Through this partnership, NOVUS
will make use of its signature hyperlocal marketing approach to
promote the university by targeting both parents and teens directly
around the state of Illinois.
Throughout the competitive process, NOVUS effectively hit the
mark about what kind of marketing makes DePaul stand out amidst nearly 1,000 other
education options in Illinois.
DePaul University, a highly rated
private Catholic institution in the heart of Chicago, consistently ranks as one of the top
midwestern universities – but due to the area's extensive
competition, in-state teens may overlook it as a compelling choice.
As DePaul's AOR, NOVUS will develop a
digital-centric approach, supplemented with events and other
marketing tactics, as well as multicultural insights and
consideration. Zeroing in on the most likely candidates, NOVUS will
prioritize impact and minimize waste with its localized
approach.
NOVUS' deep audience understanding and sophisticated insights
have made it a successful, rapidly growing multimedia agency that
consistently drives business results on a national scale. Keys to
its success include a hyperlocal ZIP Code targeting approach and
its very own custom-built proprietary tools.
Rob Davis, President & CMO at
NOVUS, said "NOVUS is excited to partner with DePaul University using our unique
geographically-focused approach. Using rich custom consumer
insights and sophisticated digital activation, we look forward to
expanding DePaul's media presence to
share what makes it such an appealing college
experience."
"We are thrilled to be working with NOVUS to amplify and
increase DePaul's visibility
statewide," says Cristel Turner,
Chief Branding Officer at DePaul
University. "The team knew exactly what we needed to
understand the parent-student decision making journey. They
delivered an insightful, in-depth strategy to identify the
target-rich geographies to maximize impact and reach prospective
audiences."
About NOVUS
NOVUS Media LLC is an independent media
agency that uniquely plans and buys media through the lens of
geography. They offer hyperlocal, customized, multichannel
strategic media planning and buying with specialized multimedia
talent, proprietary tools and custom techniques, representing the
evolution of a next-gen agency. Focusing on local media of all
types– TV, OTT, addressable, radio, OOH, digital display, video,
mobile and search– NOVUS is fueled by marketing science and
geospatial analytics to drive superior business results. For more
information, go to www.novusmedia.com.
Media Contact:
Emma Kemp
207-289-5647
382873@email4pr.com
View original
content:https://www.prnewswire.com/news-releases/depaul-university-appoints-novus-as-media-aor-to-augment-brand-visibility-through-a-digital-centric-hyperlocal-approach-302241446.html
SOURCE NOVUS