The partnership centralises Arajet's payment
processes and allows the airline to support a variety of
alternative payment methods (APMs) in South America and Mexico
LONDON, Sept. 10,
2024 /PRNewswire/ -- CellPoint Digital, the leading
provider of payment solutions to the global airline, hospitality
and travel industries and pioneer of Payment Orchestration, today
announced a new partnership with Arajet, a fast-growing low price
carrier operating in the Caribbean
and the Americas.
Launched in 2022 and headquartered at Las Americas Airport in
Santo Domingo, Arajet is the
national flag carrier of the Dominican
Republic, serving 23 destinations across 16 countries.
Arajet is positioned as a national Dominican project aimed at
supporting the country's tourism and travel industry, and is the
only airline set to connect Santo
Domingo with Toronto and
Montreal via direct flights. With
10 737 Max 8 aircraft in its fleet, Arajet aims to extend the reach
of its network across North
America.
Arajet's business model is based on operating cost-effective
flights between North and South
America, with a layover in Santo
Domingo. The carrier's long-term objective is to lower
airfares across the Americas, leveraging its fleet of
fuel-efficient Boeing 737 Max 8s (the 10th and most
recent delivery of which occurred in June
2024) and planning to double its route network over the next
few years.
Bringing Affordable Air Travel to the Americas
To achieve its growth ambitions across the North and Latin
American regions, Arajet needed a sophisticated payments network
and a payment infrastructure provider capable of powering a wide
range of alternative payment methods (APMs) while minimising
transaction costs and facilitating expansion into new markets. This
made a partnership with CellPoint Digital – which offers a
comprehensive payment solution with a long track record of success
in the LATAM region – a natural next step in Arajet's growth
journey. Among other benefits, the partnership will allow Arajet to
quickly introduce support for critical new APMs on its flights
across Mexico, Brazil and Colombia using CellPoint Digital's single API
connection.
"Just as innovative new low-price carriers like Arajet play a
crucial role in facilitating affordable travel and connecting
populations, innovative payment technology is central to helping
these airlines remain competitive and thrive," said Kristian Gjerding, CEO at CellPoint
Digital. "Our Payment Orchestration solution, developed to
support global airlines in scaling organically, eliminates the need
for Arajet to hold separate commercial agreements with APM
providers. Our platform also enables Arajet to activate new payment
value-added services as new markets come online, generating
additional revenue."
The first stage of the partnership will see CellPoint Digital
enable instalment card payments on Arajet flights, responding to
the demand for this feature in the Brazilian market. This will
offer travellers greater flexibility and minimise the number of
abandoned bookings, boosting customer retention.
Victor Miguel Pacheco Mendez,
Arajet's Founder and CEO, added: "As a start-up airline
growing across several regions, we needed a payment partner that
could both support our expansion ambitions and create efficiencies
that enable us to continue offering attractive fares to our
passengers. In this way, CellPoint Digital is our ideal partner –
their ecosystem of APMs matches payment preferences in our target
markets, and its Payment Orchestration solution will create future
efficiencies as we expand our route network into new
geographies."
For more information about the CellPoint Digital and Arajet
partnership or to schedule an interview with Kristian Gjerding, please contact Steven Osei at
steven.osei@cellpointdigital.com.
About CellPoint Digital
CellPoint Digital is a fintech leader in payment orchestration
whose main solution is a powerful Payment Orchestration
Platform that optimises digital payment transactions from cards and
accelerates the deployment of new payment options. Merchants can
easily scale their own payment ecosystem across the world, unify
the customer payment experience across their website and other
channels, optimise the routing of each transaction, increase
conversion rates and minimise payment costs. CellPoint Digital has
offices in Copenhagen,
Dallas, Dubai, London, Miami, Pune
and Singapore.
Visit www.cellpointdigital.com to learn more.
About Arajet
Arajet is the first low-price airline in the Caribbean region and began operations in
September 2022 from its base at Las
Americas Airport in Santo Domingo,
under its Dominican Republic air
operator certificate (AOC). Arajet operates a new fleet of Boeing
737 MAX aircraft that provide safe and affordable travel to and
from the Dominican Republic to
various destinations in North, Central and South America and the Caribbean region. For more information,
visit www.Arajet.com
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content:https://www.prnewswire.com/news-releases/arajet-the-dominican-republics-low-price-start-up-airline-to-partner-with-cellpoint-digital-for-payment-orchestration-302243003.html
SOURCE CellPoint Digital