NRJ Global Selects Manadge for Digital Advertising Revenue Tracking
September 10 2024 - 6:00AM
Business Wire
Manadge, the SaaS advertising management platform owned by the
largest global technology and services provider to the digital
audio industry Triton Digital®, has been selected by NRJ Global to
track and optimize its direct and programmatic revenues. The media
group’s sales and sales administration teams will now be able to
leverage Manadge’s technology to automate commercial tracking and
feed the publisher’s customer relationship management (CRM).
“The tool and features offered by Manadge allow us to work with
financial data that is reliably and easily readable. Furthermore,
it is always a pleasure to communicate and work with their teams,”
comments Clément Berthet, Deputy General Manager in charge of
Digital at NRJ Global.
The sales administration references of the publisher’s
multi-media clients have been integrated into Manadge to match with
advertisers present in digital, particularly in programmatic, and
thus ingest this data into NRJ’s CRM. The seamless integration of
Manadge into NRJ's workflow ensures that all aspects of their
advertising ecosystem are simplified and automated, which allows
for efficient management of daily tasks related to inventory
monetization.
“The Manadge platform is built with the evolving business needs
of publishers. With our easy-to-use technology, NRJ will be able to
seamlessly track revenue, create more sales opportunities and
increase monetization efforts as they continue to grow and reach
new audiences,” said Alexandre Rifflard, Director of Market
Development EMEA at Triton Digital.
In addition to providing unbiased reporting that simplifies the
recording and tracking of advertising revenues, Manadge is
integrated with over 60 Supply Side Platforms (SSPs) and ad servers
and offers analysis and comparison dashboards as well as KPIs for
programmatic market participants and direct orders.
To learn more about Manadge and the other solutions Triton
offers, visit https://tritondigital.com/.
About Triton Digital
Triton Digital® is the global technology and services leader to
the digital audio, podcast, and broadcast radio industries.
Operating in more than 80 countries, Triton provides innovative
technology that enables broadcasters, podcasters, and online music
services to build their audience, maximize revenue, and streamline
their day-to-day operations. In addition, Triton powers the global
online audio industry with Webcast Metrics®, the leading streaming
audio measurement service and Podcast Metrics, one of the first IAB
certified podcast measurement services in the industry. With
unparalleled integrity, excellence, teamwork, and accountability,
Triton remains committed to connecting audio, audience, and
advertisers to continuously fuel the growth of the global audio
industry.
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Moxie Communications Group for Triton Digital
tritondigital@moxiegrouppr.com