Relo Metrics Adds the Power Four Conferences to Relo Census as the 2024 College Football Season Starts
September 10 2024 - 9:01AM
Business Wire
Coverage across the Big Ten Conference, Big 12
Conference, Atlantic Coast Conference (ACC) and Southeastern
Conference (SEC) will fuel sponsorship insights for one of the most
passionate fan bases in sports
Relo Metrics, the leading sports measurement platform, today
announced the launch of its latest suite of solutions tailored
specifically for college sports sponsorships. As the 2024 college
football season kicks off, Relo Metrics is set to revolutionize how
brands, colleges, and conferences measure, optimize, and maximize
their investments across the Power Four conferences. Relo will be
adding the entire sponsorship data set covering the Power Four
conferences to Relo Census.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240910597112/en/
Relo Metrics Adds the Power Four
Conferences to Relo Census as the 2024 College Football Season
Starts - BIG 10, BIG 12, ACC & SEC (Graphic: Business Wire)
Launched in November 2023, Relo Census, is the first-of-its-kind
complete data set for sports marketing, allowing stakeholders to
accurately benchmark performance, identify market trends, and
gather real-time competitive intelligence for increased ROI.
With the NCAA’s recent announcement that “commercial sponsor
advertisements approved for all regular-season football games,” the
entire market must move quickly to ensure it is prepared to meet
the moment. This includes preparing the assets, creative approach,
and measurement standards that will be used to value and price it
all.
Leveraging multiple data sets and near real-time tracking, Relo
Metrics’ Census for College Football will showcase broadcast and
streaming viewership and all on-camera asset values, and this will
be alongside the big 6 professional sports that are already
available on the platform.
As a phased rollout of the college's solutions - Relo plans to
expand measurement with college athletes including Name, Image, and
Likeness (NIL) deals. These innovations are designed to help brands
seamlessly integrate their sponsorships into broader marketing
strategies, ensuring maximum ROI in a rapidly evolving
landscape.
We recognize that some brands already have a large presence in
major college sports, and given recent rule changes, this will not
only expand greatly in the coming years but become a more
competitive market for advertisers. University-level sports
sponsorship is very compelling to brands, given the direct tie-in
to fan loyalty and the regional, localized nature of the
sponsorship.
“The 2024 college football season marks a transformative moment
in sports sponsorship,” said Jay Prasad, CEO of Relo Metrics. “With
the new rules and opportunities emerging in the college sports
arena, conferences, media companies, and brands need actionable
data more than ever. Our platform not only tracks the effectiveness
of sponsorships in real-time but also offers the strategic insights
brands need to stay ahead in this competitive space.”
Relo Metrics’ new solutions include comprehensive data across
the Power Four conferences that will be available in Relo Census.
The data and insights empower brands to make fast, smart decisions,
ensuring that every dollar spent on college sports delivers
measurable results.
"Relo Metrics has been a game-changer for us,” said Sara Knysh,
Director of Insights & Strategy at Intersport. “Their
data-driven approach has provided us with the clarity and
confidence needed to navigate the complex world of college sports
sponsorships, especially with growing opportunities to connect with
some of the most engaged fans in sports. With Relo’s insights,
we’ve been able to fine-tune our strategies and maximize the impact
of our investments for our clients and properties.”
As the first season of the Power Four unfolds, Relo Metrics is
poised to play a crucial role in shaping the future of college
sports sponsorships. By combining cutting-edge technology with a
deep understanding of the sports ecosystem, Relo continues to lead
the way in delivering unmatched value to brands and rights holders
alike.
About Relo Metrics
Relo Metrics is an AI-powered sponsorship analytics platform
that enables brands to track and optimize their sponsorship
investments and powers teams and leagues with the insights they
need to retain and grow revenue. The company tracks sponsor
exposure across live broadcasts, social media, and streaming
platforms and delivers actionable insights via a fast,
single-solution platform. For more information, visit
www.relometrics.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240910597112/en/
Hannah Shain, VP Marketing, Relo Metrics,
hannah.shain@relometrics.com Jonalyn Morris (US) / Shawn Belluigi
(EMEA), Bubble Agency, relo@bubbleagency.com