On The Border Strengthens its Partnership with No Kid Hungry to help provide 1.5 Million Meals this School Year and Beyond
September 10 2024 - 3:07PM
On The Border Mexican Grill & Cantina, the world’s largest
Mexican casual dining brand, is teaming up with No Kid Hungry, a
national campaign to end childhood hunger in America. Through June
of 2025, On The Border will donate $1 from the sale of each Border
Blast kids beverage at participating restaurants nationwide with a
goal to raise $150,000. On The Border’s Border Blasts are frozen
drinks and come in two kid-friendly flavors of cherry and blue
raspberry.
This announcement comes on the heels of On The Border
contributing $40,000, equating to 400,000 meals, for the brand’s
40th birthday. The brand recently launched an updated kids menu
with more healthy alternatives in addition to kid’s favorite
classics.
“On The Border is proud to support No Kid Hungry in their
endeavor to end childhood hunger and provide children across the
country with the most important school supply, access to healthy
meals” says Chris Rockwood, chief operating officer at On The
Border. “This program aligns with our brand values as we believe
that everyone deserves access to nourishing meals, especially our
country’s future generation.”
Throughout the country, as many as 1 in 5 children are facing
hunger. As these kids are headed back to school millions will
struggle to get three healthy, balanced meals per day needed to
thrive in and outside of the classroom. With many hardworking
families struggling to get by with the high cost of food and other
essentials, No Kid Hungry and On The Border recognize that school
meal programs play a massive role in ensuring the nutritional needs
of students. This simple solution not only creates a sense of
community among schools but also is a healthy, affordable, and
convenient way to make sure every student is nourished and ready to
learn.
“We are incredibly grateful for our partnership with On The
Border,” said Allison Shuffield Managing Director, Corporate
Partnerships at Share Our Strength, the organization behind the No
Kid Hungry campaign. “With the continued support of partners like
On The Border, No Kid Hungry is helping children all over the
country get the nutritious food they need to succeed.”
This back-to-school season, join No Kid Hungry and On The Border
in raising awareness about the importance of meals at school and
celebrating the hunger heroes across the country making sure kids
have the food they need to grow up healthy and strong.
“Help us make No Kid Hungry a reality,” says Rockwood.
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About On the Border
Founded in 1982, On The Border Mexican Grill & Cantina is
the world's largest Mexican casual dining brand. On The Border is
known for its award-winning margaritas, house-made salsa, and
sizzling mesquite-grilled fajitas. With 124 restaurants in the U.S.
and internationally, it’s fan-favorite destination for authentic,
contemporary Mexican food and vibrant good times. For more
information, visit ontheborder.com and follow on Facebook,
Instagram and Twitter.
About No Kid Hungry
No child should go hungry in America. But millions of kids in
the United States live with hunger. No Kid Hungry is working to end
childhood hunger by helping launch and improve programs that give
all kids the healthy food they need to thrive. This is a problem we
know how to solve. No Kid Hungry is a campaign of Share Our
Strength, an organization committed to ending hunger and poverty.
Join us at NoKidHungry.org.
Renee Cossman
817-716-3509
renee@cossmanpr.com