DETROIT, Sept. 10,
2024 /PRNewswire/ -- El Car Wash, the Official
Car Wash of the Detroit Lions and Florida's largest express car wash company,
announces the opening of its newest location in Brighton, Michigan. Located at 8680 W Grand
River Ave, in front of Meijer, the new location marks the company's
first location in the state of Michigan. Known for its outstanding service,
El Car Wash operates 48 other locations in Florida.
"We are a company that was founded in Florida but our roots run deep in Michigan. Our executive team, development
team, investors, partners, field staff and more are made up of
Michigan alumni. As we continue to grow our footprint in the state,
we are happy to be bringing our first carwash to the Brighton community" said Justin Landau and Geoff
Karas, co-CEOs of El Car Wash. "We're eager to offer the
residents of Michigan an
unparalleled car wash experience and show them the customer service
and quality that separates El Car Wash from the competition."
The new El Car Wash will be a state-of-the-art facility
featuring a range of amenities that provide customers with the best
car cleaning experience in Michigan. The Brighton location will feature leading wash
technology and an environmentally conscious water reclamation
system that cleans and reuses water during certain parts of the
washing process. Post wash amenities include self-serve vacuum
stations equipped with free towels, window cleaner, and compressed
air and more. El Car Wash will be open every day from
7 a.m. to 8 p.m.
In addition, the El Car Wash facility will offer both license
plate recognition technology and RFID technology to allow for a
more efficient wash experience for all customers. Members of
their Unlimited Wash Club will enjoy the convenience and speed of
exclusive automated lanes and a quick, hassle-free experience.
"We are thrilled to serve the Brighton community as part of our Michigan growth" said David Van Ittersum, Regional Manager for El Car
Wash. "We are eager to demonstrate our commitment to providing a
quality wash using best-in-class products and amenities via our
dedicated and friendly teams. We are eager to show
Brighton our dedication to the
community through impactful partnerships and charitable ties."
El Car Wash will continue to grow in the Detroit Metro area, as they plan to open a
location in Madison Heights before
year-end, with sites in Warren,
Novi, Troy and more scheduled to open in
2025.
To celebrate the grand opening and showcase the company's
community dedication, El Car Wash will host a Grand Opening
Celebration on Friday, September
13th, from noon to 4 PM. The
event, in partnership with the Brighton Police Department and Brighton Area Fire Authority, will kick off
with a ribbon-cutting ceremony featuring the Greater Brighton Area Chamber of Commerce and
members of the Detroit Lions Organization.
For more details, follow El Car Wash on Instagram at @elcarwash
or text BRIGHT1 to 22322.
About El Car Wash
Founded in 2011 and headquartered in Miami, El Car Wash is Florida's #1 express car wash operator, and
soon to be the leading operator in Michigan. El Car Wash's partnership with
Warburg Pincus in 2022 has fueled its growth trajectory, with over
50 operating sites and a pipeline of 50 more. They are
revolutionizing the car wash experience by offering an unmatched
customer experience, utilizing state-of-the-art technology, and
embracing eco-friendly practices. Their affordable unlimited wash
programs, extensive customer amenities, and innovative services set
them apart. They pride themselves on providing a fantastic work
environment for their employees and maintaining a strong commitment
to community involvement. El Car Wash's neurodivergent and veteran
employment programs are a few of the many reasons El Car Wash is an
employer of choice. Through meaningful sports partnerships and
active community involvement, they are committed to making our
local areas shine—both on and off the road. For additional
announcements, including new store openings and special promotions,
follow El Car Wash on Instagram @elcarwash or visit
www.elcarwash.com.
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SOURCE El Car Wash