Welcome to “Wita”: Claritin® Aims to Take the ‘Itch’ Out of Wichita, the #1 Allergy Capital in the U.S., Just in Time for Fall Allergy Season
September 10 2024 - 5:42PM
Business Wire
In connection with its introduction of
Claritin® Liquid, Actress Natasha Rothwell, Who Was Born in
Wichita, Calls on Locals to Sign a Petition to Rename City to
‘Wita’, Helping them Ditch the Allergy-Induced Itch
Itching for allergy relief this fall? So are residents of
Wichita, Kansas, the No. 1 allergy capital in the United States,
according to the Asthma and Allergy Foundation of America (AAFA).
This September, Claritin®, the #1 doctor-recommended non-drowsy
oral allergy OTC brand from Bayer, is aiming to take the “itch” out
of Wichita and bring relief to its residents with its newest
innovation, Claritin® Liquid. The new product is the only allergy
treatment to offer the proven allergy relief of non-drowsy
Claritin® in an instantly soothing Cooling Honey Flavored Liquid,
providing 24-hour indoor and outdoor allergy relief of the most
irritating allergy symptoms, including itchy throat.
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Together with new spokesperson, who was born in Wichita and is
no stranger to allergy symptoms, Natasha Rothwell, Claritin® is
calling on Wichita residents to sign a petition to change the
city’s name to “Wita” in celebration of its new product and its
ability to help them ditch the itch. If the petition reaches 1,000
signatures, Claritin® and Rothwell will pop up in the city to give
local allergy sufferers the chance to experience the powerful
relief that Claritin® Liquid provides with 1,000 free product
samples (while supplies last).
“I know how frustrating seasonal allergies can be,” said Natasha
Rothwell, born in Wichita. “I am excited to come out and help end
the itch.”
In addition to offering residents of Wichita free samples of its
New Cooling Honey Flavored Liquid if the petition reaches 1,000
signatures, Claritin® has also committed a monetary donation to the
Wichita Parks Foundation to give everyone the chance to enjoy the
outdoors.
“Wichita is celebrated as the Air Capital of the World and
offers so much to its residents from its vibrant downtown to its
beautiful parks, but it’s also notorious for its
higher-than-average tree and grass pollen,” said Trevor Thrun, Vice
President and General Manager of Upper Respiratory at Bayer.
“Claritin remains dedicated to helping allergy sufferers enjoy
their lives, and we’re proud to support this commitment by
contributing to the Wichita Parks Foundation. Our goal is for
everyone to fully enjoy this beautiful city without the discomfort
of itchy nose, throat and eyes.”
NEW Claritin® Liquid provides non-drowsy 24-hour relief from
itchy throat or nose, sneezing, runny nose, and itchy, watery eyes
that can be triggered by allergens such as pollen, dust mites, pet
dander and mold. The product is available in 2.7 and 8.0
fluid-ounce bottles, which can be purchased online at Amazon.com
and in-store at retailers nationwide including CVS, Kroger,
Walgreens and Walmart. The MSRP ranges from $9.99 - $26.99 USD.
For more information about Claritin® Liquid, visit
www.Claritin.com.
Bayer: Science For A Better
Life Bayer is a global enterprise with core competencies
in the life science fields of health care and nutrition. Its
products and services are designed to help people and planet thrive
by supporting efforts to master the major challenges presented by a
growing and aging global population. Bayer is committed to drive
sustainable development and generate a positive impact with its
businesses. At the same time, the Group aims to increase its
earning power and create value through innovation and growth. The
Bayer brand stands for trust, reliability and quality throughout
the world. In fiscal 2020, the Group employed around 100,000 people
and had sales of 41.4 billion euros. R&D expenses before
special items amounted to 4.9 billion euros. For more information,
go to www.bayer.us.
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Bayer.
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Danielle K. Goonan Senior Director, Strategic Communications,
Brand PR, Social and Influencer danielle.goonan@bayer.com