MEXICO CITY, Sept. 11, 2024 /PRNewswire/ -- Amagi, the
global leader in cloud-based SaaS technology for broadcast and
connected TV (CTV), today announced that it is entering the Mexican
market. This strategic move underlines Amagi's commitment to
worldwide growth and adds weight to its belief in the massive
potential of the Latin American media and entertainment scene.
Amagi also announces the appointment of Miriam Rios as the Director of Account
Management, to lead its sales efforts in Mexico. With an impressive track record in
Sales Advertising and Commercial Intelligence in linear and
nonlinear video, working for ad tech, Pay TV, and Media Agencies,
Miriam will be a stalwart in establishing a presence, building
solid partnerships, and driving business growth for the region at
Amagi.
With the development in Mexico's media and entertainment scene rushing
to fast-track digital technologies, the opportunities are enormous
for Amagi. The company intends to provide broadcasters and content
owners a competitive advantage in rich viewing experience delivery
to audiences in Mexico, on the
back of deep industry expertise and a cutting-edge cloud-based
platform.
"Mexico is a very dynamic
market with a very thriving media ecosystem," says Ronaldo Dias, Sales Director, Hispanic Americas
at Amagi. We look forward to bringing our unique solutions to this
market and helping our partners unlock new revenue streams and
reach wider audiences. With Miriam at the helm, I'm confident we
can build a strong foothold in Mexico."
"I am elated to join Amagi and be at the helm of our expansion
into Mexico. The country's media
landscape is ripe for transformation, and Amagi is uniquely
positioned to drive this change. I am looking forward to working
with local partners and clients, to help them achieve their goals,"
said Miriam Rios, Director, Account
Management, Amagi.
Amagi has made significant strides in the Latin American market
via its presence in Brazil. Their
flagship products, such as Amagi CLOUDPORT, Amagi DYNAMIC, and
Amagi THUNDERSTORM, are powering the operations of multiple leading
media companies and broadcasters across the region. Through
successful deployments, they have demonstrated their ability to
enhance their Latin American clients' content
delivery, monetization, and viewer experience.
Amagi provides a complete suite of channel creation,
distribution, and monetization solutions. The company's clients
include some of the world's biggest names, including A+E Networks
UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio,
NBCUniversal, Tastemade, and VIZIO.
Bio: Miriam
Rios
Director, Account Management for Amagi
With over 15 years of experience in the advertising, media, and
entertainment industries, Miriam
Rios is an out-of-the-box leader in data-driven strategy and
sales conversion. She is currently the Account Director at Amagi
for Mexico, where she connects
creators, content platforms, and brands with the goal of creating
monetization opportunities while ensuring value and high levels of
customer satisfaction.
Before joining Amagi, Miriam held key positions at several
renowned companies, including EXTE, A+E Networks Latin America,
Havas Media, and Dentsu. She was responsible for developing
research, data, content, and sales strategies that drove growth in
capitalizable return on investment. She is known for her ability to
identify emerging trends, data, creative ideas, and storytelling,
transforming them into easily digestible and understandable
products for end customers.
Miriam holds a Bachelor's degree in Communication Sciences from
the National Autonomous University of
Mexico and postgraduate degrees in semiotics and urban
sociology.
About Amagi
Amagi is a next-generation media technology company that
provides cloud broadcast and targeted advertising solutions to
broadcast TV and streaming TV platforms. Amagi enables content
owners to launch, distribute, and monetize live, linear channels on
Free Ad-supported Streaming TV and video services platforms. Amagi
also offers 24x7 cloud-managed services, bringing simplicity,
advanced automation, and transparency to all broadcast operations.
Overall, Amagi supports 800+ content brands, 800+ playout chains,
and 5000+ channel deliveries on its platform in over 150 countries.
Amagi has a presence in New York,
Los Angeles, Toronto, Mexico
City, London, Paris, Sydney, Seoul, Singapore, and broadcast operations in
New Delhi, and innovation centers
in Bengaluru, Zagreb, and
Łódź.
Amagi Contact:
Aashish Washikar
Director - Corporate Communications
Email: aashish.washikar@amagi.com
www.amagi.com
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