Revolutionizing Road Safety with Cutting-Edge Technology and
a Fresh Look
SOUTH DARENTH, Kent,
Sept. 11,
2024 /PRNewswire/ -- Brigade, the global leader in
commercial vehicle safety solutions, has announced an update to its
brand visual identity. This rebranding effort reflects Brigade's
commitment to innovation and excellence, aligning its new look with
the latest advancements in artificial intelligence and
technology.
Founded in 1976 by Chris Hanson-Abbott OBE, Brigade Electronics
introduced Europe to the first
reversing alarm, setting a new standard in vehicle and plant
safety. Over the decades, Brigade has pioneered groundbreaking
products, developed and patented new technologies, and built a
legacy of saving lives by reducing blind spots and preventing
collisions.
Understanding the importance of maintaining customer loyalty and
employee engagement, Brigade has undertaken comprehensive research
to ensure a smooth transition. The findings revealed that while
customers are comfortable with the current logo, the real value
lies in the name 'Brigade'. The new branding aims to resonate more
closely with both existing and potential customers by reflecting
the company's innovative spirit.
New Logo, Same Commitment
The rebranding includes a modernized logo and refreshed visual
identity, moving away from the familiar branding that has remained
largely unchanged since the 1970s. The new look reflects Brigade's
evolution from a hardware supplier to a technology-first company
offering innovative solutions such as Fleet Management
Services.
"Rebranding can be challenging, but it also presents a unique
opportunity to increase brand visibility and reinforce our
dedication to technological advancement," said Simon Collinson, Marketing Director for Brigade
Electronics Group. "Our new logo and visual identity signify our
readiness for the next chapter in the technological
revolution."
Looking Ahead
As Brigade approaches its 50th anniversary, the rebranding sets
the stage for future growth, aligning the company's image with its
cutting-edge AI-powered products and services. This strategic shift
is designed to ensure that Brigade remains at the forefront of the
industry, ready to tackle the challenges and opportunities of the
next 50 years.
For more information, visit
https://brigade-electronics.com/en-us/
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SOURCE Brigade Electronics