MATTOON, Ill. , Sept. 12, 2024 /PRNewswire/ -- Rural King, a family-owned retailer dedicated to the rural lifestyle, is excited to announce the grand opening of its newest store in Conover, N.C. Grand opening festivities will take place from Friday, Sept. 20 through Sunday, Sept. 22, featuring Rudy Special deals and incredible prices on many items throughout the store. RK Rewards loyalty members will earn double points on qualifying purchases and can enter to win 100 gift cards worth up to $2,500. Customers can also enjoy a complimentary bottle of Rural King water during their shopping experience.

With a legacy spanning over six decades, Rural King has firmly established itself as a cornerstone of the communities it serves. The new Conover store location, located at 508 NW 10th St. Suite K, uses innovative features designed to enhance the shopping experience, including mobile and self-checkouts, while maintaining the personal touch that defines Rural King's customer service.

"Rural King is grateful for the opportunity to serve the Conover community," said Steve Barbarick, CEO of Rural King. "We look forward to earning your trust as your preferred retailer, offering essential products at great prices. Our dedicated team is committed to providing knowledgeable support and ensuring your customer experience is unparalleled."

The Conover store boasts a wide variety of brands, including Carhartt, Blackstone, Green Egg, Ariat, Under Armour, Black Rifle Coffee Company, Walnut Creek Foods and Henry Rifles. With a focus on serving diverse customer needs, Rural King offers products for livestock, pets, birds, automotive needs, power equipment, power tools, grilling, food and snacks, and cleaning products. As the seasons change, customers can find heating and cooling items, outdoor patio décor, pools, toys, home décor, and sporting goods.

As a community-oriented retailer, Rural King is committed to supporting local initiatives, including youth organizations like 4-H and FFA, as well as veterans and first responders through partnerships with organizations like the Gary Sinise Foundation. The company's commitment to fostering meaningful connections extends beyond its storefronts, embodying its core values of teamwork, integrity, and continuous improvement. For more information, visit Ruralking.com, RKguns.com or RKtractors.com.

About Rural King, Inc.
Rural King, also known as RK Holdings, LLP, planted its roots as America's Farm and Home Store in Mattoon, Illinois in 1960. Since that time, Rural King has grown to more than 130 stores in thirteen states. Specifically, we provide a broad range of essential goods, food, feed, seed and other farm and home necessities to the communities we serve throughout Alabama, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia. We welcome and encourage everyone to enjoy our 50+ year tradition of offering free popcorn and coffee every time you visit our stores.

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SOURCE Rural King