The FUJIFILM INSTAX® brand is sponsoring a series of global
breakdancing (breaking) competitions through its ongoing strategic
partnership with Undisputed, a global breaking competition series
that was established in 2014 by a joint initiative of some of the
world’s leading breaking events, judges, and competitors. Top
breakers from all over the world will bring their best moves and
unique styles to the Los Angeles area for the FUJIFILM INSTAX™
Undisputed competition, where live audiences will witness
incredible action as competitors go head-to-head. The latest
competition/exhibition is scheduled for September 22, 2024, at
Thunder Studios in Long Beach, California.
The partnership builds on a sponsorship developed
in 2022 between the Fujifilm INSTAX team and Undisputed, which
included breaking events across several different international
cities, including London, Tokyo, Los Angeles area, New York City,
and Heerlen, Netherlands. Members of the breaking community will be
onsite at the event to create FUJIFILM INSTAX images with event
attendees, encouraging all attendees to create permanent, tangible
memories of their experience. FUJIFILM INSTAX instant cameras and
Smartphone printers will be integrated throughout the event so
spectators and breakers can touch and try the gear and even go home
with FUJIFILM INSTAX photo prints commemorating the event.
Emerging from the streets of the Bronx, New York in
the 1970s, breaking sees competitors, known as b-boys, b-girls and
crews, blend cutting-edge urban dance with remarkable
athleticism.“The Los Angeles area is the perfect stage for a
FUJIFILM INSTAX Undisputed breaking event, blending hip-hop history
and community,” said Tyrone Van De Meer, creator of Undisputed
"We're bringing together the world's top breakers to showcase their
extraordinary talent and creativity. This marks a significant
milestone for the global breaking community, and the Los Angeles
area will be at the forefront, celebrating the rich, California
culture and innovation.”
“Partnering with Undisputed over the last year has
been a rewarding experience for us,” said Bing Liem, president,
Imaging Division, FUJIFILM North America Corporation. “Combining
instant photography’s artistic, deliberate nature with a highly
energetic, immersive activity like breaking makes for a compelling
pairing that has really resonated with event attendees. Most of
all, it’s been very meaningful to hear firsthand feedback on how
much both breakers and event attendees are enjoying making images
with the FUJIFILM INSTAX gear that’s been onsite at each event. Our
products are great for bringing people together to enjoy
photography, as these events have proven time and again.”
Catch the FUJIFILM INSTAX Undisputed competition
live on September 22, 2024 at Thunder Studios, in Long Beach. For
tickets and schedule information, visit
https://www.ticketleap.events/tickets/undisputedusa/undisputed-usa,
and for more information on Undisputed, visit
https://undisputedmasters.com.
About FujifilmFUJIFILM North America
Corporation, a marketing subsidiary of FUJIFILM Holdings America
Corporation, consists of six operating
divisions. The Imaging Division provides consumer and
commercial photographic products and services, including silver
halide consumables; inkjet consumables; digital printing equipment,
along with service and support; personalized photo products
fulfillment; film; one-time-use cameras; and the popular INSTAX®
line of instant cameras, smartphone printers, instant film, and
accessories. The Electronic Imaging Division markets its GFX System
and X Series lines of mirrorless digital cameras, lenses, and
accessories to provide a variety of content creation solutions for
both still and moving imagery. The Optical Devices Division
provides optical lenses for the broadcast, cinematography, closed
circuit television, videography, and industrial markets, and also
markets binoculars and other optical imaging solutions. The Graphic
Communication Division utilizes its extensive industry knowledge to
develop fully supported traditional and digital print solutions for
industries including commercial print, wide format, and packaging
with its comprehensive line of digital inkjet presses, production
toner printers, and software. The Industrial Products Division
delivers new products derived from Fujifilm technologies including
data storage tape products, including OEM and FUJIFILM ULTRIUM LTO
cartridges, desalination solutions, microfilters and gas separation
membranes. The Non-Destructive Testing Division delivers
radiography solutions to ensure high accuracy inspection of
transportation infrastructure, and assets within aerospace, and oil
and gas industries. For more information, please visit
https://www.fujifilm.com/us/en/about/region, go to
www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to
www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on
Facebook.
FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages
its depth of knowledge and proprietary core technologies to deliver
innovative products and services across the globe through the four
key business segments of healthcare, electronics, business
innovation, and imaging with over 70,000 employees. Guided and
united by our Group Purpose of “giving our world more smiles,” we
address social challenges and create a positive impact on society
through our products, services, and business operations. Under its
medium-term management plan, VISION2030, which ends in FY2030, we
aspire to continue our evolution into a company that creates value
and smiles for various stakeholders as a collection of global
leading businesses and achieve a global revenue of 4 trillion yen
(29 billion USD at an exchange rate of 140 JPY/USD). For more
information, please visit: www.fujifilmholdings.com.
For further details about our commitment to sustainability and
Fujifilm’s Sustainable Value Plan 2030, click here.
About UndisputedUndisputed is a global
breaking competition series that has been showcasing the best
breakers in the world since 2014. With previous editions held in
major cities such as London, Los Angeles area, Tokyo, Sao Paulo and
New York City, the event has become a highlight on the
international breaking circuit.
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are trademarks of FUJIFILM Corporation and its affiliates.
© 2024 FUJIFILM North America Corporation and its
affiliates. All rights reserved. Third party brands, logos and
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Daniel Carpenter
FUJIFILM Holdings America Corporation
9145292417
daniel.carpenter@fujifilm.com