CEO Brian Cohen Names Heather Collins
President and Mark Pringle Executive Vice President of Human
Resources
ATLANTA, Sept. 13,
2024 /PRNewswire/ -- Today, leading advertising,
marketing and technology partner, PureRed, announced an expansion
of its executive team with the promotion of Heather Collins to President and the hire of
Mark Pringle as EVP of HR.
PureRed names Heather Collins as President and Mark Pringle as Executive Vice President of
Human Resources.
Heather Collins joined PureRed in
2023 as Chief Client Officer. Since her arrival, she's helped
establish and enhance PureRed's client leadership vision by
delivering profitable growth and operationalizing new capabilities.
Collins, who previously worked in leadership roles for Publicis,
Hearst, Epsilon and Sara Lee, will
continue to draw on her 20+ years of experience as she takes on her
new role. Collins will continue to report to PureRed
CEO, Brian Cohen.
"Heather is a brilliant marketer and a natural-born leader,"
said Cohen. "She joined us last year to help accelerate our
commitment to changing our industry by delivering content at scale
and driving enhanced customer experiences. Since then, her positive
influence has been felt across her teams, her peers and our
clients."
Said Collins, "I'm thrilled to step into this role and continue
PureRed's Forward Faster growth trajectory. Partnering with this
team to deliver our vision continues to fire me up. I see the
difference we make for our clients, our organization and our
people, and I'm truly grateful to be a part of it."
Cohen also tapped Pringle to serve as Executive Vice President
of Human Resources to accelerate the organization's talent and
cultural initiatives. He will serve as a strategic advisor to the
executive team while optimizing organizational structures and
embedding PureRed's core values throughout the company. Prior to
joining PureRed, Pringle held leadership positions at IBM, Sterling
Commerce, Kraton Chemical and UPS.
"Mark's the real deal," said Cohen. "Smart, seasoned and
empathetic to both individual and organizational needs. I look
forward to his counsel and influence being felt across the
organization."
"It's a pleasure to join such a diverse team of talented
individuals working together toward a shared goal for our clients,"
said Pringle. "I'm truly impressed by a company and leadership team
who are so good at what they do while caring so much for one
another. I'm looking forward to seeing what we can do to drive our
success even further."
About PureRed
PureRed is an award-winning, 500+ associate, PE-owned advertising,
marketing and technology partner which delivers content at scale
for some of the world's most recognizable Fortune 500 companies.
PureRed works with 14 of the largest 25 retailers in the country
and provides fully integrated marketing and advertising
capabilities across retail, consumer packaged goods, tech,
financial services and specialty brands globally. With over 50
years' experience, PureRed's current clients include Microsoft, TD
Bank, Charter Spectrum, Kroger, Rite Aid and more. For more
information, visit www.purered.co.
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SOURCE PureRed