In The Raw® Sweetens Up The City
BROOKLYN, N.Y., Sept. 13,
2024 /PRNewswire/ -- In The Raw®, the makers of Sugar
In The Raw, has teamed up with 40 premiere coffee partners at over
100 locations throughout NYC to celebrate one of the sweetest and
most caffeinated days of the year -- National Coffee Day!
In The Raw®, with over 50 years of sweetening experience, is
excited to launch its inaugural "National Coffee Day" campaign, a
tribute to the coffee shops proudly offering those iconic brown
packets of Sugar In The Raw and other In The Raw sweeteners. The
campaign kicks off on September
12th with vibrant posters placed across NYC
showcasing the participating coffee shops. These posters mention an
opportunity to "have your next coffee on In The Raw" via gift cards
at each participating coffee shop. Scan the QR on the poster or
visit @InTheRaw on Instagram to learn more. In addition to the
giveaway, In The Raw will be sending members of its team to all of
the participating shops on National Coffee Day, September 29th, to pick up the tab for a
few lucky coffee enthusiasts.
"We're honored to be one small, sweet part of so many morning
coffee routines, from those that start at home to those on-the-go.
We've long viewed coffee shops and other foodservice operators as
the backbone of our business. In fact, Sugar In The Raw was born
from a request for a premium, less refined sugar option from
[Sam Brown] beloved owner and
operator of Brownies, a vegetarian café in Union Square that was
ahead of its time," said Steven Eisenstadt, CEO of In The Raw.
With over 50 years of success in the sweetener space, In The Raw is
eager to shine a light on those that have contributed to their
success, the coffee shops and people who trust their products.
About In The Raw®
In The Raw® premium sweeteners are a product of Cumberland
Packing Corp., a third-generation family-owned and operated
business in Brooklyn, NY. After
launching Sugar In The Raw® in 1970, the brand has expanded its
product portfolio to enable consumers to add sweetness and
versatility to their favorite recipes with a wide array of premium
sweeteners, including Stevia In The Raw®, Monk Fruit In The
Raw®, Organic Agave In The Raw® and Organic Honey In The Raw®. To
learn more about the In The Raw® brand and its products, visit
www.InTheRaw.com.
Media Contact:
intheraw@shadegrouppr.com
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SOURCE In The Raw
