LONDON, Sept. 17,
2024 /PRNewswire/ -- RSMB, a leader in data
science and statistical services for the marketing and advertising
industry, announces the launch of RSMB Fusion, a
cloud-based platform designed to help media agencies, advertisers,
media owners, and research suppliers get more value from their
data.
RSMB Fusion enables privacy-safe data combination, providing
enriched data for better decision-making. The platform leverages a
probabilistic approach, matching respondents across datasets based
on shared characteristics.
Key Features:
- Proven Algorithm: developed and honed by RSMB over 30
years for advertising applications.
- User-Friendly Interface: Streamlined design for seamless
data fusion.
- API Integration: Straightforward integration with
existing systems.
- Easy Data Updates: Projects can be updated and rerun as
new data becomes available.
- Expert Assistance: RSMB on hand to support users with
their fusions.
Applications:
- Customer Understanding: Combine fragmented in-house
databases to create a 360-degree view of customers.
- Optimising Marketing Strategies: Combine in-house data
with datasets like IPA Touchpoints for better audience
understanding and planning.
- Enhanced Targeting: Leverage sample surveys to expand
customer targeting attributes.
- Improved Advertising Effectiveness: Integrate campaign
data from different sources for a clearer picture of attribution
and deduplicated reach.
After many years of developing tailored fusion solutions
in-house for the advertising and marketing industry, RSMB is now
making its fusion algorithm available to the wider market via this
cloud platform.
"We are proud to introduce RSMB Fusion to the market. The
requirement to integrate datasets in a privacy-safe way has never
been greater, and our proven solution makes this process much
easier and more accessible," said Chris
Mundy, CEO of RSMB. "This tool empowers media agencies,
advertisers, media owners, and research suppliers to maximize the
value of their data assets."
For more details, visit https://www.rsmb.solutions/rsmb-fusion
or contact marketing@rsmb.co.uk.
About RSMB
RSMB provides data analysis and audience
research solutions to help businesses make informed decisions. With
nearly 40 years of expertise, RSMB is renowned for its
groundbreaking work with Barb, RAJAR, and the IPA on audience and
cross-media measurement, media planning solutions and data
integration. RSMB's mission is to decode complex data, yielding
insights and strategies that drive results.
#wheredatadrivesdecisions
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