Stash Tea Enters Tea Latte Category with Three New Delicious Innovations: Double Spice Chai, Earl’s Delight & Apple Blossom Tea Latte Concentrates
September 17 2024 - 5:01AM
Business Wire
Tea Industry Pioneer Expands Product Portfolio
with Expertly-Crafted, Cafe-Quality, Tea Latte Concentrates That
Make At-Home Sipping Boldly Delicious & Convenient
Stash Tea, expert purveyor of high-quality, innovative teas
crafted to deliver bold flavor, is marking an exciting entry into
the latte category with the introduction of its Tea Latte
Concentrates in three uniquely delicious varieties: Double Spice
Chai, Earl's Delight, and Apple Blossom. Stash Tea’s new Tea
Latte Concentrates offer teaheads a bold and unique way to enjoy
café-quality lattes at home, catering to the growing consumer trend
of at-home tea consumption which amounted to $2.92 billion in sales
in 2024. Tea drinkers can sip their way to sublime by mixing equal
parts Tea Latte Concentrate with their choice of non-dairy or dairy
milk, and enjoy hot or iced for an exceptional tasting experience.
Like all of Stash Tea’s products, these three Tea Latte
Concentrates are masterfully created with premium, non-GMO
ingredients, delivering latte lovers a perfectly balanced,
barista-quality beverage that’ll transform their kitchen into a
cafe.
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Much like tea itself, Stash Tea’s rich history of quality
innovation has been recognized and enjoyed for generations. With
Millennials and Gen Z drinking more tea-based beverages in recent
years and consumer preferences shifting toward clean-label options,
Stash Tea is honoring its legacy in artfully-crafted,
premium-quality tea beverages by bringing consumers Tea Latte
Concentrates that deliver on quality and flavor above all else.
Combined with Stash Tea’s commitment to using no artificial
ingredients, these Tea Latte Concentrates are blended by tea
masters to give consumers peace of mind in choosing options that
uplift their spirit and can help them feel good.
“At Stash Tea, we like to think of tea as a language – even if
we don’t speak the same language, tea helps us express our
happiness and feelings,” said Nami Yamamato, CEO of Yamamotoyama.
“In a similar vein, people of different generations and cultures
have been drinking tea for centuries. As consumer preferences
change and the demand for wellness-forward tea-based beverages
increases, we’re seeing the industry connect back to its roots of
drinking tea to improve one’s health. The launch of our Tea Latte
Concentrates nods to these insights and the dedication we’ve held
firmly for over 50 years. We’re thrilled to bring at-home baristas
a high-quality Tea Latte Concentrate that emulates a specialty
beverage found at their local coffee shop or teahouse, made with
natural ingredients designed to elevate their mental and physical
health - all from the comfort of home.”
Born out of a fervent love for combining herbs, spices, and
botanicals, Stash Tea’s Tea Latte Concentrates uplift the mind,
body, and soul through revitalizing tea blends. Consumers can
simply mix equal parts Tea Latte Concentrate and their choice of
milk for a warm and cozy beverage, or serve over ice to quench
their thirst. These tasty Tea Latte Concentrates are available in
three distinct flavors, offering a delicious twist on the classic
favorites:
- Double Spice Chai: Sweet yet spicy, this Tea Latte
Concentrate harmonizes the bold flavors of chai with warm cinnamon,
ginger and clove. Combined with milk, the tea latte’s rich and
creamy texture makes it a delightful beverage to sip hot or iced –
whichever suits consumers’ mood best!
- Earl’s Delight: An uplifting twist on a quintessentially
British tea, this Tea Latte Concentrate is infused with sweet,
almond-like notes and bergamot bliss. When combined with milk and
poured hot or iced, the Earl’s Delight Tea Latte Concentrate is
sure to deliver a bright, full-bodied latte experience.
- Apple Blossom: Floral and aromatic on the nose, this
caffeine-free, herbal Tea Latte Concentrate features the delicate
essence of crisp apple and calming chamomile with a hint of honey
flavor. The Apple Blossom Tea Latte Concentrate offers an elegantly
balanced and sophisticated flavor profile. Combine with milk, and
experience this velvety, indulgent tea latte hot or iced from the
comfort of your home.
Stash Tea’s Double Spice Chai, Earl’s Delight, and Apple Blossom
Tea Latte Concentrates are available starting in September at Fred
Meyer and Shoprite, as well as on stashtea.com and Amazon. For
Stash Tea’s full product portfolio and for more information on
Stash Tea, visit www.stashtea.com.
About Stash Tea
Founded in Portland, Oregon, Stash Tea has been crafting
wellness-forward, uplifting teas with high-quality, natural
ingredients for over 50 years. Created by teaheads for teaheads,
Stash Tea and its founders, Steve Smith and Steve Lee, have pushed
the boundaries of specialty tea and pioneered today’s industry
standards for masterful tea-making. Now one of the most popular
flavor in the tea aisle, Stash was the first to bring lemon ginger
flavored tea into the U.S. market with its Lemon Ginger Vitality
Herbal Tea. The company was also a pioneer in sourcing its
peppermint from the Pacific Northwest – setting today’s gold
standard for quality peppermint tea – and the first to offer bagged
Chai Tea in the U.S. Dedicated to responsible and ethical practices
for people and the planet, all Stash Teas are crafted with
high-quality, non-GMO certified ingredients.
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Nikole Norin Rachel Kay Public Relations, A FINN Partners
Company nikole.norin@finnpartners.com