Next Generation Sustainable TreeFree
Diaper™ Technology for OEM and Retail Own Brand B2B
Customers Across Key Markets in North
America, Latin America and
EU
TORONTO, Sept. 17,
2024 /PRNewswire/ - Soft N Dry Diapers Corp. ("Soft N
Dry" or "SDC"), the leading innovator in tree-free disposable baby
diapers, announced today the launch of its most advanced diaper
core technology to date: the ecoLiite Core™. Designed to replace
the company's first generation ecoFlex line, the new ecoLiite Core™
offers superior performance and sustainability for OEMs and
retailer own brands, with a focus on compliance and reporting with
the new EU Deforestation-Free Regulation (EUDR).
The ecoLiite Core™ represents a significant step forward in
diaper technology, reinforcing Soft N Dry's commitment to
environmentally responsible products that cater to the needs of the
commercial market, consumers, and the planet. Utilizing advanced
materials and innovative engineering, the new core enhances
absorbency, durability, and comfort while maintaining a 100%
tree-free formulation. This ensures a reduced carbon footprint and
greater cost efficiency for all market participants across the
board compared to traditional tree fiber-based diaper cores.
"As we introduce ecoLiite Core™ to the market, we're taking a
crucial step in revolutionizing the disposable diaper industry
towards profitability and sustainability," said Matthew Keddy, CEO of Soft N Dry. "Our new
ecoLiite Core™ technology not only meets the highest standards of
performance and comfort but also addresses the global demand for
eco-friendly baby care products. Additionally, ecoLiite Core™
equips OEM partners and retailers with robust Environmental,
Social, and Governance (ESG) and sustainability reporting tools,
enabling them to meet growing consumer expectations for
transparency and ethical sourcing in the new tree free diaper EUDR
era."
Focus on European Market Growth and Compliance
The European diaper market is undergoing substantial growth,
with the market size reaching 44.3 billion units in 2023 and
projected to grow to 70.1 billion units by 2032, according to the
IMARC Group. This growth represents a compound annual growth rate
(CAGR) of 5.1% from 2024 to 2032. The baby diaper market's revenue
in Europe is anticipated to reach
USD $9.34 billion in 2024, driven by
increasing demand for baby care products across the continent.
With the new EU Deforestation-Free Regulation (EUDR)
taking effect on January 1, 2025,
diaper companies operating in the European Union will face
stringent new requirements to ensure their products do not
contribute directly to deforestation. This regulation mandates
strict reporting standards for products containing key commodities,
such as wood commonly used in most all disposable baby diapers in
the form of processed wood fibre diaper cores, to ensure they are
sustainably sourced and deforestation-free. As a result, OEMs,
retailers, and 449 million consumers in Europe must adapt to rigorous new
sustainability standards and a tree free diaper era.
Soft N Dry's ecoLiite Core™ is strategically positioned to meet
these new demands. As a tree-free alternative, it offers a
sustainable, high-performance solution that aligns perfectly with
EUDR requirements. By integrating ecoLiite Core™ into their own
products, Manufacturers and Retailer customers of Soft N Dry can
ensure compliance with upcoming regulations, provide sufficient
reporting, reduce their environmental impact, and cater to the
increasing market of eco-conscious consumers and the growing demand
for change.
Availability and Market Impact
Effective immediately, the ecoLiite Core™ is available for OEMs
and Retailers to incorporate into their own baby diaper brands and
related products. This advanced core technology provides Soft N Dry
customers with a cost-effective, high-performance alternative to
traditional materials, supporting their need to comply with the
evolving regulatory landscape and meet the heightened expectations
for sustainability while delivering superior product
performance.
About Soft N Dry Diapers Corp.
Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC") is a Canadian
company specializing in TreeFree Diaper™ advanced materials for the
$60 billion global disposable baby
diaper market. Leveraging its proprietary ecoLiite Core™
technology, Soft N Dry offers superior product performance and
sustainability to commercial Manufacturing and Retail own brand
Customers across North America,
Latin America, and Europe, outperforming traditional
tree-pulp-based materials in the new TreeFree Diaper™ category
across product performance, price, and environmental impact to
families these products serve.
Both TreeFree DiaperTM and ecoLiite CoreTM
are Registered Trademarks of Soft N Dry Diapers Corp.
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SOURCE Soft N Dry Diapers Corp.