Fremantle First Publisher to Make its CTV Audiences Available
on 1Audience
LOS
ANGELES, Sept. 17, 2024 /PRNewswire/ --
ElementalTV, a leading innovator in CTV advertising technology,
today announces the launch of 1Audience, an AI-powered
platform designed to transform programmatic audience-based buying
by providing direct-to-publisher access to high-value CTV
audiences. Fremantle, one of the world's most prolific creators and
distributors of premium content, is the first publisher to leverage
1Audience through a strategic partnership, making its entire CTV
content library available for programmatic access.
Fremantle will be the first publisher to
make its CTV audiences available on 1Audience.
1Audience empowers publishers to curate and sell audiences
directly through the platform, offering advertisers unparalleled
access to premium inventory with enhanced transparency and
precision targeting. Leveraging AI-driven Smart Curation,
the platform analyzes billions of data points from publisher
traffic, matching it with our identity graph, and enabling
real-time audience segmentation. Smart Curation combines audience
demographic, behavioral, and interest data with contextual
insights, creating highly custom, data-activated PMPs, ready for
seamless programmatic delivery to DSPs.
Omer Latif, CEO of ElementalTV,
commented: "With 76% of CTV advertisers prioritizing audience-based
buying, 1Audience empowers publishers to meet this demand by
offering direct, AI-powered audience activation. Our platform
bridges the gap between how CTV is bought and how it's sold,
providing precision targeting, programmatic access, and full
control of inventory."
Through 1Audience, Fremantle offers advertisers access to its
extensive library of iconic titles such as America's Got Talent,
The Price is Right, and Family Feud, reaching over 100
million U.S. households. The platform's direct-to-publisher model
reduces the number of intermediaries, ensuring better supply path
optimization (SPO), improving brand safety, and enabling more
cost-effective campaigns.
Matt Katrosar, Senior Vice
President, Global Advertising Sales & Strategy at Fremantle,
added: "With 1Audience, we can bring our content library to the
programmatic marketplace efficiently, offering advertisers direct
access to trusted, premium environments. The ability to align
AI-powered audience curation with programmatic delivery creates a
powerful connection between content and audience."
The launch of 1Audience underscores ElementalTV's commitment to
innovating CTV advertising by enabling direct-to-publisher
programmatic access for advertisers while aligning with the growing
demand for audience-based buying. By integrating AI-powered
insights, Smart Curation, and seamless programmatic delivery,
1Audience delivers a solution that empowers publishers to optimize
the value of their inventory and advertisers to connect with
premium, data-driven audiences efficiently. ElementalTV is
pioneering the future of programmatic ads on CTV, bridging the gap
between premium content and audiences.
About ElementalTV
ElementalTV, founded in 2020 and headquartered in Pasadena, CA, is pioneering the future of CTV
ad technology with a comprehensive suite of solutions designed
specifically for CTV publishers. ElementalTV empowers publishers to
unlock the full value of their inventory through advanced audience
data capabilities, direct audience curation, and transparent
programmatic transactions. By continuously innovating and
leveraging cutting-edge technology, ElementalTV is driving the
evolution of CTV, enabling publishers to maximize revenue and
deliver targeted, data-driven advertising experiences.
About Fremantle
Fremantle is a leading global creator, producer and distributor
of some of the world's most successful content across
Entertainment, Drama & Film, and Documentaries.
Amplifying local stories on a global scale, Fremantle produces
and delivers premium, multi-genre IP across the 27 territories it
operates in. Fremantle is a proudly independent group of content
creators, and home to some of the biggest entertainment formats,
compelling international dramas, award-winning films and
high-quality documentaries.
From Got
Talent to Neighbours, Password to Poor
Things, Fellow Travelers to Queens, Too Hot To
Handle to Big Mood, Maxton
Hall to Idols, and Priscilla to House
of Kardashian, our focus is simple – Fremantle creates and
delivers irresistible entertainment.
Fremantle also represents world-leading digital and branded
entertainment, with more than 495 million fans and 300 billion
views for its standout content across all platforms.
Fremantle is part of RTL Group, a global leader across
broadcast, streaming, content and digital, itself a division of the
international media, services, and education company
Bertelsmann.
For more information, please visit www.fremantle.com, follow
Fremantle on Twitter @FremantleHQ and
Instagram @fremantle or visit Fremantle's LinkedIn
page.
Media Contact:
Shafi Mustafa
ElementalTV
PR@elementaltv.com
(626) 465-3688
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SOURCE Elemental TV