WESTCHESTER, Ill. and FAYETTEVILLE, Ark., Sept. 17,
2024 /PRNewswire/ -- University
of Arkansas celebrated the grand opening of a new Hog Heaven
Team Store from Dyehard by Follett, the preeminent fan retail
experience in collegiate athletics.
The official team store will offer an enhanced in-person
shopping experience featuring NIL (Name, Image, and Likeness)
retail and product programming, jersey and apparel customization,
and expanded product assortments to surprise and delight Razorback
fans, including best-in-class brands like Nike, Peter Millar, Beyond Yoga, Tommy Bahama, and Johnnie-O. The store will also
spotlight merchandise and products from locally owned vendors and
collections.
"The Hog Heaven Team Store will bring new energy and excitement
to this dynamic community, and we're excited to bring a truly
innovative experience to more athletic programs around the
country," said Emmanuel Kolady,
CEO of Follett Higher Education. "When Dyehard and Follett
launched our partnership, we pledged to revolutionize the college
athletics experience for students, families, alumni, and fans – and
that's exactly what we're doing with this incredible store at the
University of Arkansas."
Razorback fans from all over the nation can visit the Hog Heaven
Team Store in person or online at
https://shop.arkansasrazorbacks.com to browse a wide range of
NIL merchandise, including customized Nike player jerseys, trading
cards, player tees, and more. The one-of-a-kind fan shop will also
create unique opportunities for student-athletes and coaches to
host fan meet and greets, autograph sessions, and more.
Spanning 1,950 square feet, the space features a
state-of-the-art interior to create a truly immersive shopping
experience for Razorback fans, complete with TVs and a digital
sports ticker featuring scores, schedules, and additional sports
content.
"No fans in college athletics are more passionate than Razorback
fans," said Hunter Yurachek, Vice
Chancellor and Director of Athletics, University of Arkansas. "Thanks to our
partnership with Dyehard Fan Supply and Follett, Arkansas fans now have even more ways to sport
the iconic Hog on a variety of best-in-class brands while also
providing vital support for Razorback student-athletes. With a new
location in the heart of Fayetteville, the Hog Heaven Team Store will
be a prime destination for all Razorback fans."
The new and highly innovative Hog Heaven Team Store opened on
September 13 in the vibrant
Dickson Street entertainment center
of downtown Fayetteville.
Conveniently located on the ground floor of the new Dickson and
West parking garage, the store is also accessible from the Frisco
Trail, with bike parking available for cyclists. Dyehard also
operates the Hog Heaven Team Store located in the north endzone of
Razorback Stadium and serves as the official team merchandise
retailer for all Razorback Athletics events on campus.
Kolady added, "The in-person retail experience is a
differentiator in the college space, and we have seen that
passionate fans often want a physical location to celebrate their
fandom outside of game day. We are excited to bring the new vision
for an authentic and dynamic team store to life to create an
exciting experience for the University of
Arkansas community and Razorback fans from around the
globe."
The new Hog Heaven Team Store will be open on weekdays from
10am – 7pm, Saturdays 9am
– 6pm, and Sundays 11am – 5pm. To
learn more, visit https://shop.arkansasrazorbacks.com.
About Follett Higher Education
| www.highered.follett.com
Follett Higher Education is
a leading educational service provider and omnichannel retailer
providing students, faculty and staff, parents, and fans the course
materials, learning tools and retail services needed to
successfully support the academic, athletic, and collegiate
journey. Follett Higher Education supports over 6 million
students through its 1,100 physical and 1,750 eCommerce collegiate
retail stores across North America.
About Razorback Athletics
| https://arkansasrazorbacks.com/
The University of Arkansas Department of
Intercollegiate Athletics continues to pursue its vision – To Be
Our Best – while fulfilling its mission of developing 465+
student-athletes into Razorbacks and Champions for Life. As members
of the Southeastern Conference (SEC), the Razorbacks consistently
compete and win in the nation's best conference while proudly
representing the University of Arkansas
and the entire state. Arkansas has
more than made its mark in the most competitive conference in the
nation, winning eight NCAA titles and 36 SEC Championships in the
past six years, including 28 conference titles in the past four
years alone. Both marks lead all SEC programs and the Razorbacks 36
titles are more than six other league programs combined in that
same timeframe.
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SOURCE Follett Higher Education Group LLC