LOS
ANGELES, Sept. 17, 2024 /PRNewswire/ -- Guayakí
Yerba Mate, the U.S. leader in yerba mate and 2024 Mindful
Company of the Year, is thrilled to announce a historic partnership
with the Los Angeles Football Club (LAFC).
This alliance marks the first time a mate brand has collaborated
with an American soccer team. The move unites partners who share a
belief in business for good and a vision for a connected and
sustainable world through the universal languages of mate and
sport.
Yerba mate, a traditional South American beverage known for its
robust health benefits and communal drinking culture, has long been
a staple in the soccer communities of South America.
"The partnership between Guayakí and LAFC is not just a business
move; it's a cultural bridge," said Ben
Mand, CEO of Guayakí Yerba Mate. "Yerba mate has been at the
heart of South American soccer rituals, where it is celebrated for
strengthening team bonds. Introducing this tradition to American
soccer with a team as dynamic as LAFC is a natural fit, embodying
our mission to share the spirit and benefits of yerba mate with the
world."
This collaboration strengthens the way athletes fuel up and come
together, mirroring the communal mate traditions seen in teams like
Argentina and Uruguay. Guayakí's involvement will bring an
authentic slice of South American football culture to American
soccer, promoting both the sport and a lifestyle that values health
and community.
"Guayakí and LAFC share a vision to be a force for good and to
bring people together through football," said LAFC Co-President
& CBO Larry Freedman. "We look forward to working with
Guayakí as we continue to embrace the multicultural identity of our
city and fans."
As part of the three-year deal, Guayakí will provide yerba mate
to the players and staff of LAFC, and the brand will also be
prominently featured at BMO Stadium for fans to enjoy. This
initiative is expected to increase awareness of yerba mate's
benefits including a boost in activity and focus, in and around one
of MLS' top clubs.
About Guayakí Yerba Mate
Based in Sebastopol and Venice, California, Guayakí [Gwy-uh-kee] is
the leader in yerba mate [yer-bah ma-tay] beverages. As a certified
B Corp and registered Social Purpose Corporation, Guayakí's
regenerative business model aspires to create a net positive impact
in the world throughout its operations and supply web, starting at
the source. That's why Guayakí sources shade-grown, certified
regenerative, organic, and fair trade mate that helps conserve and
restore the Atlantic Forest in South
America. Guayakí works closely with smallholder and
Indigenous producers to implement its high environmental and social
impact standards and invest in community-driven projects. Guayakí
products are available at more than 45,000 stores across the U.S.
and Canada. More information about
retail locations and products can be found online at
www.Guayaki.com.
About LAFC
The 2022 MLS Cup Champion Los Angeles
Football Club has represented the greater Los Angeles area in Major League Soccer since
2018. The two-time Supporters' Shield Champions, LAFC is
dedicated to building a world-class soccer club that represents the
diversity of Los Angeles and is
committed to delivering an unrivaled experience for fans. LAFC's
ownership group is comprised of local leaders and innovators of
industry with intellectual capital, financial prowess,
operations expertise and success in the fields of entertainment,
sports, technology and media. LAFC is invested in the
world's game and Los Angeles,
constructing and developing the 22,000-seat BMO Stadium and a
top-flight training center on the campus of Cal State Los Angeles.
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SOURCE Guayakí Yerba Mate