The strategic partnership creates new capabilities for
businesses to deliver personalized, data-driven product experiences
across all channels
BERLIN, Sept. 18,
2024 /PRNewswire-PRWeb/ -- Productsup, a
Product-to-Consumer (P2C) software company, today announced the
launch of the P2C Alliance in partnership with trbo, a personalized
user experience software company, and Pimcore, a data and
experience management company awarded by analysts gobally. This
powerful collaboration brings together three market leaders to
offer businesses an integrated suite of solutions that enhance
product experiences.
The P2C Alliance addresses the growing complexity of modern
commerce by consolidating operations and streamlining the path
product data takes to reach consumers. By combining Productsup's
expertise in feed management and product content syndication,
trbo's dynamic onsite personalization, optimization, and testing,
and Pimcore's product information, digital asset, and master data
management, the alliance empowers businesses to provide relevant,
data-driven product experiences on any channel and for any
audience.
"Today's commerce landscape demands agility and precision, and
the P2C Alliance is designed to deliver just that," said
Vincent Peters, CEO of Productsup.
"By integrating our strengths with trbo and Pimcore, we are not
just simplifying the product content journey—we are reimagining it,
ensuring brands and retailers can swiftly adapt to market changes,
accelerate time-to-market, and consistently deliver engaging
experiences that drive higher conversion rates and ROI."
Synergy across platforms unlocks new capabilities
Under the P2C Alliance, customers gain new capabilities to
maximize the impact of their product content. For instance, they
can create catalogs that target specific audiences by mapping
demographic data, or catalogs that elevate the highest-performing
products by plugging conversion data.
"Ecommerce and advertising channels are constantly introducing
new formats and features," said Felix
Schirl, CEO of trbo. "Our aim for this alliance is to equip
companies with the tools needed to fully embrace these emerging
opportunities and outpace their competition in providing innovative
experiences."
By leveraging Productsup, trbo, and Pimcore's combined
offerings, the P2C Alliance enables companies to:
- Increase efficiency by eliminating silos and speeding up
workflows
- Improve data quality by maintaining consistent, accurate, and
personalized product content on all channels
- Optimize strategies and continuously test for improvements with
access to data-driven insights
"Data is at the core of every successful business strategy, and
the P2C Alliance empowers companies to truly leverage their data
for better decision-making and customer experiences," said
Dietmar Rietsch, CEO of Pimcore.
"Together, we break down the barriers of traditional commerce
systems, enabling brands to deliver seamless, personalized product
content at scale."
For more information on the P2C Alliance and the opportunities
it creates to enhance product content journeys, visit
http://www.product-to-consumer.com.
About Productsup
Productsup enables global companies to create perfect product
content journeys for every channel and target consumer worldwide.
Processing over two trillion products a month, the highly scalable
Product-to-Consumer (P2C) platform is equipped for the most
sophisticated enterprise customers, helping them overcome commerce
complexity to create consistent product, brand, and service
experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000
brands, including Sephora, Beiersdorf, Redbubble, and ALDI.
http://www.productsup.com
About trbo
trbo is the leading provider of dynamic onsite personalization,
optimization and testing. The portfolio includes services ranging
from personalization and chat solutions to guided selling and
inspirational shopping tools. trbo empowers website operators to
deliver the right message to the right customer at the right time.
trbo's dynamic onsite personalization platform analyzes user
behavior using 50+ data points and interfaces with other tools such
as CRM, ESP and tracking systems. Through a simple self-service
platform, trbo users can create customized website content, deliver
personalized recommendations, and monitor the success of their
efforts through A/B and multivariant testing.
Leading global brands across all industries such as L'Oréal,
WeightWatchers, Eddie Bauer, Ecco
and Porsche Design rely on trbo's comprehensive services. trbo was
founded in 2013 by CEO Felix Schirl
and is headquartered in Munich,
Germany, with a US office in Miami, Florida.
http://www.trbo.com
About Pimcore
Pimcore is the most powerful global platform for seamlessly
managing enterprise data and delivering exceptional digital
experiences. Trusted by over 118,000 companies worldwide, from
small businesses to Fortune 500 enterprises, Pimcore is the
preferred solution for Product Information Management (PIM), Master
Data Management (MDM), Digital Asset Management (DAM), and Customer
Data Platforms (CDP).
Recognized as a Gartner Peer Insights Customers' Choice for MDM,
DXP, and Commerce, Pimcore's highly awarded platform enables rapid,
cost-effective development and deployment. It offers unparalleled
flexibility for businesses to integrate and manage their data and
digital experiences within a unified environment. We are proud to
be the global leader in delivering integrated solutions that
transform how organizations manage and leverage their data and
digital assets.
http://www.pimcore.com
Media Contact
Alyssa Velez, Productsup,
219-765-6347, productsup@walkersands.com,
https://www.productsup.com/?utm_source=pr&utm_medium=organic&utm_campaign=2024-product-to-consumer
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SOURCE Productsup