AI-driven insights now available to help reps
prioritize the most relevant HCPs,
enhance pre-call planning, and optimize their route planning
SAN
FRANCISCO, Sept. 18, 2024 /PRNewswire/ -- ODAIA today
announced its expanded product and AI partnership with Veeva and
the availability of ODAIA Engagement Intelligence in Veeva CRM, and
soon in Veeva Vault CRM. The integration provides an AI agent that
delivers predictive insights directly in Veeva CRM, helping pharma
sales teams drive more targeted, relevant, and timely engagement
with healthcare professionals (HCPs). Now commercial teams can
provide every sales rep with AI-generated call lists, personalized
pre-call summaries, and dynamic route planning—all within their
existing Veeva CRM workflows as they prepare for their week, day,
or individual calls with HCPs.
"Veeva's AI partner solutions integrate seamlessly with Veeva
applications so that customers can quickly add capabilities
directly into their workflows and business processes," said
Matt Farrell, executive vice
president of commercial strategy at Veeva. "Our partnership with
ODAIA gives mutual customers actionable insights to drive
customer-centric HCP engagement."
ODAIA Engagement Intelligence works seamlessly with existing
commercial processes so organizations can move beyond suggestions
to AI-driven insights in a sales rep's real-time workflow without
significant change management or disrupting their current tools and
routines. The solution adapts to each company's brand strategy and
integrates directly with Veeva CRM so sales reps can start using
on-demand, actionable insights in weeks.
The following features and capabilities are part of ODAIA
Engagement Intelligence and available now in Veeva CRM:
- AI-powered, dynamic call lists – ODAIA machine learning
automatically creates personalized call lists for reps by combining
existing segmentation and targeting data with HCP behavioral trends
and leading indicators such as website visits, recent benefits
verifications, and event attendance. These lists are updated in
real time as customer data refreshes, ensuring reps always have the
latest actionable insights tailored to their unique territory so
they can prioritize the right HCPs that are ready for meaningful
engagements.
- GenAI pre-call insights – ODAIA's AI agent autonomously
pulls and processes data from multiple sources, delivering clear,
easy-to-understand summaries and personalized recommendations to
sales reps before every HCP interaction. Unlike chatbots that rely
on human prompts, ODAIA's AI agent provides on-demand, contextual
insights without any human intervention to simplify pre-call
planning. Sales reps get specific recommendations on discussion
points with concise explanations on what matters most to HCPs so
they can have more effective, meaningful conversations.
- Dynamic route planning – Reps can now visualize
high-value HCPs across their unique territory using an interactive
map to optimize their schedules and routes, maximizing
productivity. With insights tailored to local dynamics of each
territory, ODAIA helps reps identify the most relevant physicians
to visit. Reps can seize impromptu opportunities, prioritize
high-value engagements, and make informed decisions on the go,
ensuring every moment spent in the field is as efficient as
possible.
"Our goal is to help simplify the sales process and enhance the
last mile of field execution with AI-driven, predictive insights,"
said Philip Poulidis,
CEO at ODAIA. "ODAIA Engagement Intelligence bridges the gap
between commercial strategy and field operations. Teams can
leverage their existing data, run ODAIA's AI agent, and deliver
intelligence to sales reps in Veeva CRM so they can discuss
relevant topics with the right HCPs without learning new tools or
changing their workflow. Together, we can offer a highly efficient,
productive, and targeted approach to HCP engagement."
Engagement Intelligence is available now for Veeva CRM.
Availability for Vault CRM is planned for late 2024. To learn more
about how Engagement Intelligence helps sales find high-valued
HCPs, understand why, and plan their best routes in Vault CRM,
visit odaia.ai/integrations/veeva.
About ODAIA
ODAIA is the leading AI company building
the Customer Science Cloud for pharma. Innovative biopharmaceutical
companies, including three of the top 15 global organizations, use
ODAIA cloud solutions to enhance commercial engagement strategies
by delivering predictive field intelligence as soon as your data
refreshes. We provide sales teams with ML-driven territory
targeting, personalized call lists, GenAI-driven pre-call insights,
and real-time territory assessments—directly within existing CRM
workflows. To learn more, visit www.odaia.ai and follow
us on LinkedIn.
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SOURCE ODAIA