International Mountain Tourism Alliance successfully held the "8-9.00 Sharing Session", focusing on new generation and creativity of mountain tourism
September 28 2024 - 2:59AM
On September 26th, International Mountain Tourism Alliance
successfully held the "8-9.00 Sharing Session" with the theme
of "new generation and creativity of mountain tourism" in
Xingyi, Guizhou. This sharing session has attracted numerous
industry leaders, young talents and cultural scholars to
participate in exploring the future development trends of mountain
tourism and the important role of the new generation in it.
At the event, guests from different fields
brought wonderful sharing. Peng Xixi, the rotating chairman of
Guizhou "Village Super League" Brand Management Co., Ltd.,
introduced the unique charm and brand management experience of
Guizhou "Village Super League" and shared how to enhance the
attractiveness and competitiveness of rural tourism through
innovative operations. Luo Runzhou, who has more than 500 million
readers and more than 35 million followers, discussed how to use
the Internet and social media platform to promote mountain tourism
from the perspective of new media communication. As the co-founder
and CEO of Hunzhi Culture, Luo Runzhou also brought the new work of
the Hunzhi Comics team, "How Village Super League was Tempered,"
which attracted the attention of many young audiences.
Xu Li, Vice General Manager of Shanghai Grand
World, shared her rich experience in immersive performing arts,
innovative new spaces for performing arts, and cultural
digitization. She shared how to use digital means and new media
operation strategies to effectively attract young customers and
inject new vitality and creativity into mountain tourism. Wei Heng,
the founder of PlayPro Boat Sports Club, has been committed to
creating a comprehensive service model of "mountain+tourism+quality
education" under his leadership. By designing phenomenal sports
tourism brand events and boutique routes to meet the
modern urban population's demand for sports and leisure
consumption.
Cao Cong, an investment and financing expert at
Bojian Capital, analyzed the financing strategies of mountain
tourism and the operational experience of mountain homestays from
the perspective of capital operation, providing valuable financial
insights for the attendees.
In addition, German internet celebrity Robert
dolf shared the international trend of mountain tourism and the
importance of cultural exchange from an international perspective,
providing attendees with a new international perspective. As an
expert in REits business, Yang Lei demonstrated how to promote
the sustainable development of mountain tourism projects through
asset securitization with rich practical cases .
During the interactive session of sharing
session, the attendees engaged in lively discussions around the
theme of "new generation and creativity of mountain tourism".
Everyone agrees that the new generation, as the main force of
future society, plays an indispensable role in the innovative
development of mountain tourism. They not only have innovative
thinking and keen market insight, but also are good at utilizing
the internet and new technologies to improve tourism experience and
service quality.This sharing session also set up an
exhibition area to showcase the unique products and cultural
creativity of Guizhou's mountain tourism. Among them, the rural
agricultural tourism products brought by Zhang Anqi, the manager of
Huayang River in Guizhou, have received widespread attention. The
natural flavor without any additives has been praised by the guests
on site.
Senior researcher Pan Zirun (Canglang) from the
ancient city and well-known blogger Yang Tian, who has millions of
followers, also shared on site. Pan Zirun emphasized the important
role of mountain tourism in promoting cultural heritage protection
from the perspective of ancient city protection and cultural
inheritance; Yang Tian, on the other hand, combined his own sports
and historical background to share how to enhance the cultural
connotation and attractiveness of mountain tourism through
cross-border cooperation.
The successful hosting of International
Mountain Tourism Alliance's "8-9.00 Sharing Session" not only
provides a platform for participants to exchange ideas and share
experiences, but also injects new vitality and momentum into the
innovative development of mountain tourism. We believe that
with the joint efforts of the new generation, mountain tourism will
usher in a better future.
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