"I Send You Red Leaves" — The 22nd Sichuan Guangwu Mountain International Red Leaf Festival Invites the World
October 14 2024 - 1:43AM
Business Wire
The 22nd Sichuan Guangwu Mountain International Red Leaf
Festival has recently launched, themed "I Send You Red Leaves,"
extending a heartfelt invitation to visitors from around the globe.
Starting from September 27, pre-event activities have
simultaneously kicked off in major cities across China, including
Chengdu, Beijing, Shanghai, and Guangzhou, as well as in Times
Square in New York and the Oriental Center in Paris, marking the
official start of global promotional efforts.
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The Guangwu Mountain scenic area, located in the Nanjian County
of Bazhong City, Sichuan Province, boasts over 40 varieties of red
leaves, including liquidambar, maple, and linden, spread across
nearly a thousand square kilometers of mountains, earning it the
title of "Asia's Longest Natural Red Carpet."
During the festival, Bazhong City has specially planned an
initiative to send red leaf letters worldwide. Each piece of red
leaf from Guangwu Mountain, accompanied by heartfelt letters filled
with blessings for the recipient and hopes for the future of their
hometown, will traverse mountains and rivers to reach tourists and
Bazhong natives around the globe.
The global promotional campaign "I Send You Red Leaves"
creatively employs dedicated "Red Leaf Express Vehicles" to deliver
invitations. Streets in cities like Beijing, Shanghai, Guangzhou,
and Chengdu will feature these poetically adorned delivery
vehicles, ensuring invitations are accurately delivered while
attracting numerous onlookers.
This year's festival has meticulously arranged a series of
vibrant experiential activities. Events such as the "Exploring
Guangwu Mountain" international red leaf scientific expedition, the
"Flying Over Bashan, Viewing Hongchuan" low-altitude flight
experience, and the Red Leaf Starry Sky Music Concert will showcase
the grandeur and mystery of Guangwu Mountain to global
visitors.
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Guangwu Mountain Service Tel: +86-0827-8861279
https://www.guangwushan.cn/